Marketing Analytics Manager

Doosan Bobcat North America   West Fargo, ND   Full-time     Advertising / Marketing / Public Relations
Posted on July 3, 2024
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Job Information

As the Marketing Manager, Marketing Analytics, you are responsible for managing the marketing reporting processes, ensuring data accuracy, and delivering actionable insights to drive marketing performance. Your expertise in data analysis, reporting tools, forecasting, and marketing metrics will be essential in supporting data-driven decision-making and optimizing our marketing strategies.

Role & Responsibility

Reporting Process Management:
  • Develop and maintain efficient processes for collecting, analyzing, forecasting, and reporting marketing data.
  • Collaborate with cross-functional teams to define reporting requirements and ensure alignment with business objectives.
  • Establish data quality assurance procedures to ensure accuracy, consistency, and completeness of marketing reports.
  • Monitor and analyze CDP, data trends, identify data anomalies, and take corrective actions as necessary.
Marketing Data Analysis:
  • Collaborate with stakeholders to understand their data needs and develop custom reports and dashboards to meet their requirements.
  • Provide ad hoc analysis and support special projects as requested by the Sr. Manager of Customer Information.
  • Conduct in-depth analysis of marketing data to derive actionable insights and identify opportunities for optimization and goal setting.
  • Utilize statistical techniques and data modeling to identify trends, patterns, and correlations in marketing performance data.
Reporting Tools and Measurement Technologies:
  • Evaluate and select appropriate reporting tools and technologies to enhance the efficiency and effectiveness of marketing reporting processes.
  • Manage and maintain the marketing reporting infrastructure, including data visualization tools and reporting platforms.
  • Develop measurement best practices.
  • Stay up to date with industry best practices and emerging trends in marketing reporting and analytics to drive continuous improvement.
Stakeholder Communication:
  • Collaborate with marketing teams and other stakeholders to understand their reporting needs and deliver accurate and timely reports.
  • Present marketing insights and findings to stakeholders in a clear and concise manner.
  • Provide training and support to stakeholders on using reporting tools and interpreting marketing reports effectively.
Job Requirement
  • Business Administration - Bachelor's Degree
  • Emphasis in marketing, computer science or data engineering
  • Experience: 7>10 years, all years of analytical experience
  • Proven experience in marketing reporting, data analysis, and data visualization, preferably in a similar role.
  • Proven experience in marketing reporting, data analysis, and data visualization, preferably in a similar role.
  • Strong proficiency in reporting tools and platforms such as Tableau, Google Analytics, or similar tools.
  • Solid understanding of marketing metrics, KPIs, and performance measurement methodologies.
  • Experience in managing and analyzing large datasets, with a strong attention to detail.
  • Proficient in statistical analysis techniques and data modeling.
  • Excellent problem-solving and critical-thinking skills, with the ability to identify trends and patterns in complex datasets.
  • Strong communication and presentation skills, with the ability to convey complex information in a clear and concise manner.
  • Ability to work collaboratively in a team environment and manage multiple priorities and deadlines.
  • Familiarity with customer data platforms (CDPs) and CRM systems is a plus.
  • Demonstrate polished customer relation skills including strong communication, presentation and leadership abilities.
  • High level of critical thinking capability.
  • Foster cross functional discussions and decisions.
  • Demonstrate the ability to interface with all levels of the organization.
  • Travel: 10 - 24%
As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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