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SEO Specialist - Marketing

Employer
Sanford Health
Location
Sioux Falls, South Dakota
Salary
Join our team!

Job Details


Job Title: SEO Specialist | Marketing | Sioux Falls

City: Sioux Falls

State: SD

Department *: * Marketing - Digital Web Development

Job Schedule: Full Time

Shift: Days

Hours Per Shift: 8 hr

JOB SUMMARY

Works in close collaboration with the Digital Solution Strategists and the Digital Marketing Team. Leverages past experience, digital marketing technologies and best practices to coordinate a comprehensive plan in an effort to increase the reach and performance of the online marketing efforts.
Effectively communicates results and proactively owns and manages campaigns and performance with a positive, professional attitude and a strong initiative to succeed. Manages or assists in supervising the management of 'pay-per-click' (PPC) campaigns for a variety of Sanford Health properties. Manages or assists in supervising the management of banner advertising campaigns and other banner ad technology solutions. Manages or assists in supervising the management of social media accounts and marketing campaigns, including but not limited to, content calendars and execution. Manages email marketing campaigns. Manages search engine optimizations (SEO) for new and existing content and data. Utilizes reporting/third party software to analyze, plan and execute strategies to increase client performance.
Communicates about ongoing campaigns and progress. Manages the reporting and performance optimizations for maximum return on investment (ROI) in relation to goals and objectives of the campaign. Possesses advanced understanding of search engine marketing, and the inner workings of the AdWords platform within Google and BING. Advanced understanding of Google Analytics, search engine optimization, social media marketing and an open-mindedness to accept new strategies in an ever-changing digital marketing environment.

POSITION RESPONSIBILITIES

Monitors industry trends, new developments, and marketplace experience Demonstrates experience participating in productive collaborative processes. Compares key metrics against benchmarks and goals to keep pace with improvement opportunities. Analyzes the potential impacts of goals and plans on current processes. Conducts advertisements by focusing on the use of social media communities, blogs and mailboxes to reach a larger audience. Utilizes banner ads, search engine ads and other types of ads to promote marketing initiatives. Assesses the current marketing system requirements and environment. Monitors effectiveness of all marketing channels and promotional campaigns. Develops or manages a wide range of marketing capabilities via the Internet. Participates in creating or maintaining an Internet marketing site. Maintains sense of commitment to success, personal achievement and satisfaction. Analyzes different types of information maintained within the specific marketing system application.

DEPARTMENT DETAILS

As a Senior SEO Specialist at Sanford Health your responsibilities will include some or all of the following:
  • SEO strategy in support of both on-page and off-page search engine optimization and site traffic growth that includes technical infrastructure, onsite content, taxonomy, naming standards and domain authority
  • Provide research, analysis, monitoring and reporting related to growth and progression of SEO performance
  • Collaborate with content marketing contributors and digital marketing specialists to create high-quality content built upon keyword/terms and relevant topic research
  • Manage SEO website optimization for new and existing sites

o Utilize reporting/3rd party software to analyze, plan, and execute a strategy to increase performance
o Provide traffic and conversion reporting via analytical reporting tools
o Communicate about ongoing improvements and progress
  • Support growth and advancements related to localized SEO in support of our digital footprint
  • Remain up to date on the latest trends and changes related to SEO and search engine algorithms
  • Champion initiatives and capabilities that will drive incremental performance/value
  • Communicating and directing vendor management in support of SEO goals and objectives
  • Website CMS experience is preferred but not required

QUALIFICATIONS

Bachelor's degree required, preferably in marketing, business administration, computer science or related field.
Minimum of three years experience working in related field.
Google Certification preferred.

About Sanford Health:

At Sanford Health, we are dedicated to the work of health and healing.
Every day, we show that commitment by delivering the highest quality of care to the communities we serve.
We are leaders in health care and strive to provide patients across the region with convenient access to expert medical care, leading-edge technologies and world-class facilities.
In addition to strong clinical care, we are also committed to research, education and community growth.
We engage in medical research to not only discover innovative ways to provide care, but also cures for common diseases.
We continuously seek new ways to achieve our vision of improving the human condition here in your community, across the region and around the world.
The entire team at Sanford Health recognizes the value of healthy families and communities.
We continue to gain momentum and expand our reach. Together, we can make a positive difference now, and in the future.
Sanford is an EEO/AA Employer M/F/Disability/Vet.
If you are an individual with a disability and would like to request an accommodation for help with your online application,
please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .

City: Sioux Falls

State: SD

Job Function: Marketing and Communications

Job Schedule: Full Time

Shift: Days

Req Number: WD08164

Company

Sanford Health is excited to be on a journey of tremendous growth and momentum. With our vast geography, cutting-edge medicine, sophisticated research, advanced education and our own health plan, we are unique in what we do and how we do it. Through relationships built on trust and successful performance and a vision to improve the human condition, Sanford seeks to make a significant impact on health and healing. With a commitment to diversity and inclusion, our journey as an organization includes continually building on the diverse talents, experiences and beliefs of our employees, as well as the patients and communities we serve. We are proud to be from the Midwest and to impact the world. We look forward to joining with you in the journey.

Company info
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