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Marketing & Brand Specialist

Employer
Butler Machinery
Location
Fargo, ND
Salary
Join our team!

Job Details

Marketing and Brand Specialist - Corporate
Overview:
Butler Machinery is a third generation family-owned company, proudly serving our communities since 1955. Our mission is to build long term relationships with our customers, founded on trust, generating mutual growth and success.

Responsibilities:
•Work with Marketing Manager, Marketing team, and agencies on campaign planning and coordination across multiple divisions and channels, including, but not limited to radio, print, direct mail, online display, remarketing, email, website, social media.
•Utilizes project management tool to monitor and communicate campaign assets deadlines
•Produces and edits communications for various marketing and PR opportunities
•Collaborate and assist in website projects (optimization, functionality, content)
•Assist in website content placement, proofing and research
•Maintain monthly set advertising schedule and agency spend
•Codes marketing invoices and manages supplier co-op budgets
•Coordinate production process and content collection of customer publication
•Maintains multiple vendor relationships including print, brand and apparel
•Maintains online reputation data including, but not limited to Google My Business, website location pages, manufacturer dealer locator pages
•Aids in proofing all marketing materials
•Coordinates scheduling and execution of customer spotlight interviews
•Works within and promotes vision, mission, and values of BMC.
•Researches selection and manage inventory (brand apparel, retail items and hard goods)
•Responsible for ordering, price negotiation and process logistics or brand apparel, retail items and hard goods for all giveaways,
•Ensures quality control/brand integrity to align with the Butler and manufacturer brand standards. (brand apparel, retail items and hard goods)
•Collaborates with Graphic Designer and management on store branding, decor, audits, and remodels
•Coordinates and orders store signage (branded and non-branded)
•Facilitates layout, approvals and orders of all yearly company calendars
•Performs other duties as assigned.

Qualifications:

•Degree in Marketing, Advertising or Communications plus 2+ years of experience or equivalent experience/training in marketing required.
•Experience and knowledge of trending marketing channels, writing, advertising and layout is required.
•Skills in Creative Suite software and Microsoft products preferred.
•Must be flexible, outgoing and eager to learn, as well as have strong organization, negotiation and communication skills.
• Individual must be a creative thinker and have an eye for detail.
•Must have excellent written and verbal communication skills, good follow up skills, and work well under pressure.
•Ability to execute multiple projects under deadlines is required.

EOE/Minorities/Females/Vet/Disability

Company

Thank you for your interest in starting a career with Butler. Butler Machinery Company was founded in 1955. We are a third-generation, family-owned company with over 800 associates in 18 locations across North Dakota, South Dakota and Nebraska. At Butler, we offer a values-based culture, a great benefits package, a second-to-none retirement plan and lots of opportunities to grow in your career. We are proud to support our customers from a variety of industries including construction, agriculture, government, demolition and scrap handling, trucking, mining, landscaping and power generation. If you have a passion for any of these industries, enjoy working around equipment, being part of a team and have a customer-driven mindset, we want to hear from you! Apply on our website at www.butlermachinery.com/careers or email the HR team at hr@butlermachinery.com with questions.

Company info
Website

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