Online Specialist

Travelopia is a pioneer in the specialist travel sector, with a portfolio of more than 50 independently operated brands, most of which are leaders in their sector. Sailing adventures, safaris, sports tours, Arctic expeditions - our brands are as diverse as they are exciting, creating unforgettable experiences for customers across the world.

The UK Adventure division constitutes the Exodus Travels, Trek America, Grand American Adventures & Headwater brands, and offers a diverse range of experiences to a wide range of discerning customers in multiple markets including North America and Australasia.

It's an exciting time to join as there are big growth opportunities across the brands.

Role Summary:

The Online Specialist will communicate with assigned source markets and other departments to meet web metrics and commercial targets through website content management.

What you will be doing:

As an Online Specialist you will:

• Troubleshoot any Drupal content management issues while supporting the marketing and digital teams in their efforts to convert traffic online
• Identify and report front and back-end web development issues including web infrastructure, API and reservation system bugs to ensure that websites are operational
• Organize and deliver training and support to global ecommerce team as required
• Contribute to the management and execution of commercial, marketing and product content updates in a continued effort to enhance online messaging
• Work with source markets and ecommerce teams to ensure the best use of email and other ecommerce initiatives, ultimately maximizing the effectiveness of all marketing campaigns
• Assist with the development, planning and delivery of ongoing global ecommerce projects by gathering requirements, organizing ecommerce specialist resources, training and testing in different web environments and sites
• Monitor web analytics and propose solutions to decrease bounce rate and booking funnel drop-off-the main goal being to improve the online customer journey and increase conversion rate from soft conversions and online bookings
• Communicate and obtain feedback from Sales Agents about online content, navigation, search and book functionality, gauging potential pain points that might discourage customers to convert online
• Stay up to date on new front-end/back-end ecommerce technologies and best online marketing practices to advise marketing and ecommerce teams

What we are looking for:

Must Have

• Ecommerce/online experience
• Proven experience on HTML - Dreamweaver 5.5 and CSS coding abilities
• Experience with CMS - Content Management Systems
• Strong understanding of Drupal as well as content and page creation within this CMS
• Ability to demonstrate marketing, ecommerce and web development experience in a similar environment
• Ability to work independently and communicate well within and between departments
• Excellent organizational skills
• Ability to prioritize workload and deadlines
• Desire to play a central role in the growth and success of an ambitious business

Nice to Have

• Experience with JavaScript & jQuery a bonus
• Understanding of digital marketing (SEO, PPC, Affiliates, Social Media) and how they should be used to maximize traffic and conversion
• Experience with automated email marketing tools
• Experience using web analytics tool as Google Analytics
• Experience within the travel or yacht charter industry

Woking with us:

Operating across the globe including Europe, Australia, North America and Canada, we're passionate about being the best and pride ourselves on the unique and diverse range of holiday experiences we offer our customers.

Join us and in return you'll be rewarded with:

• Competitive salary
• Comprehensive Benefits Package to include medical/dental/vision
• 401k with employer match
• Yacht usage benefit
• Career progression opportunities

Please note that this role is not open for agency submissions.