In-bound Marketing Specialist | Profile

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.
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Facility: CNA Building

Location: Sioux Falls, SD

Shift: Varies

Job Schedule: Full time

Weekly Hours: 40.00

Job Summary

Works in close collaboration with the Digital Solution Strategist and the Digital Marketing Team. Leverages past experience, digital marketing technologies and best practices to coordinate a comprehensive plan in efforts to increase the reach and performance of the online marketing efforts. Effectively communicates results and proactively owns and manages campaigns and performance with a positive, professional attitude and a strong initiative to succeed. Manages PPC (pay-per-click) campaigns for a variety of Sanford Health properties. Manages banner advertising campaigns and other banner ad technology solutions. Manages social media accounts and marketing campaigns, including but not limited to, content calendars and execution. Manages email marketing campaigns. Manages SEO (search engine operations) website optimization for new and existing data. Utilizes reporting/3rd party software to analyze, plan and execute strategies to increase client performance. Communicates about ongoing campaigns and progress. Manages reporting and performance optimizations for maximum ROI (return on income) in relation to goals and objectives of the campaign.
Possesses basic and/or advanced understanding of search engine marketing, intermediate understanding of Google and BING AdWords platform. Intermediate understanding of Google Analytics, search engine optimization, social media marketing and an open-mindedness to accept new strategies in an ever-changing digital marketing environment.
Depending on area of focus, optimizes marketing automation and lead pursuit processes through email, SMS and social media channels.

Qualifications

Bachelor’s degree required, preferably in marketing, business administration, computer science or related field.
Minimum of three years experience working in related field.
Google Certification preferred.
Sanford is an EEO/AA Employer M/F/Disability/Vet.
If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .

Job Function: Marketing and Communications

Req Number: R-13899

Featured: No