Media Performance Strategist | Marketing
Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.
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Facility: GSS National Campus
Location: Sioux Falls, SD
Shift: 8 Hours - Day Shifts
Job Schedule: Full time
Weekly Hours: 40.00
Collects and analyzes information regarding different media channels, such as TV, print, radio, outdoor media, disruptive media, online video, social, display, programmatic, etc. Creates, executes, and manages buying recommendations and plans, reporting on the efforts. Accountable to the planning, implementing and managing of paid media. Evaluates and presents new media opportunities to account services and other team members. Negotiates contracts and rates with all media outlets while managing relationships. Creates media proposals. Possesses knowledge of emerging trends in paid/performance media.
Collaborates with account services, research, creative services, communications and content teams to develop integrated marketing strategies. Executes advertising and marketing plans in accordance with approved budgets and meets all submission deadlines. Works with team to coordinate ads for buys and communicates to account services, project management and creative teams. Traffics assets to media outlets on time. Optimizes media mix, as needed, to reach outlined goals.
Reports on effectiveness of efforts. Provides excellent customer services to internal and external partners.
Possesses well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each platform. Displays the ability to be self-motivated, detail-oriented and organized.
- Great work/life balance with flexibility
- That said, this position is not remote and is located in Sioux Falls, SD
- Be part of a new, passionate and growing team with our Sanford Health marketing department and work with a variety of business lines, stakeholders and teams and have real impact on bettering lives
Bachelor’s degree in communications, marketing, journalism or closely related field required.
Minimum of three years professional experience in media planning and buying required, preferably at an agency.
Demonstrates the ability to work in a fast-paced environment.
Expert proficiency in Microsoft products such as Word, Excel and PowerPoint.
Sanford is an EEO/AA Employer M/F/Disability/Vet.
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Job Function: Marketing and Communications
Req Number: R-27449