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Brand & Marketing Events Specialist

Employer
Doosan Bobcat North America
Location
West Fargo, ND
Salary
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Industry
Marketing and Advertising
Role
Marketing / Public Relations
Job Type
Long-Term
Hours
Full Time
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Job Details

Job Information

The Brand and Marketing Events Specialist is responsible for planning, execution and tactical support for Bobcat trade show and events programs which enhance our brand value, generate leads, and develop customer and dealer relationships. This position will also be responsible for direct support of our brand management functions including dealer facilities branding, influencer program, merchandise and licensing and other brand and experiential marketing campaigns as assigned.

Role & Responsibility

Brand & Experiential Marketing
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts via sponsorships, influencer programs, and brand campaign activation.
  • Facilitate the development and adoption of our dealer facility branding program.
  • Serve as the day-to-day contact for our promotional merchandise program, ensuring inventory management is in-line with KPIs, dealer feedback is incorporated, and trademark standards are followed.
  • Assist in development and refinement of uniform graphic standards and visual brand strategies.

Tradeshow and Event Coordination
  • Ensure Bobcat’s show presence provides high visibility and professionalism and reflects Bobcat’s brand promise to our customers.
  • Own the planning, scheduling and execution of tradeshow/event details and logistics, including staff scheduling, booth signage and collateral, attendee registration, coordinating with vendors to ensure booth services are ordered/fulfilled, and, in partnership with Marketing Managers craft marketing efforts to maximize our company’s presence while at the shows.
  • Provide on-site rooming coordination and support for staffing and exhibit vendors.
  • Be responsible for all the maintenance and upkeep of tradeshow-related assets and products: creative signage, inventory reviews and marketing collateral.
  • Maximize dealer exhibit rental and purchase program; liaison with Dealer Marketing for open house and marketing activities.

Meeting & Event Execution
No matter the event, this role requires the following operational aspects:
  • Develop an exceptional attendee experience from first point of contact through flow of event, ensuring goals of the sales and marketing teams are being met at every touch point.
  • Represent the Bobcat brand and convey a positive brand image at major company-sponsored events, tradeshows, public and dealer-facing functions.
  • Providing support for event execution which includes, but is not limited to, event registration services, creative asset development, signage and logistics, on-site collateral, calendar management, catering and rentals, run of show development and supporting our on-site staff.
  • Provide support for hands-on packing/organizing of materials, prep and coordination of shipping and receiving materials.
  • Coordinate staff logistics, including communication, training, hotels, schedule and dealer/customer interaction to achieve event objectives.
  • Support project management delivery for events as assigned.


Job Requirement

  • Education: Bachelor's Degree.
  • Minimum 2 years of relevant job experience in administration, marketing or events.
  • Project management and event management experience preferred.
  • Budget management experience.
  • Highly organized with exceptional follow-through abilities.
  • Customer service mindset and proven success in building relationships.
  • Strong interpersonal, verbal and written communication skills, with ability to interface professionally with individuals at all levels within the organization.
  • Ability to work strongly in a fast-paced, team environment.
  • Adept at managing multiple calendars, schedules and deadlines simultaneously.
  • Demonstrated above average skills in PowerPoint production and presentation.
  • Travel: up to 20% travel domestic and abroad.


Doosan Bobcat North America will not sponsor applicants for work visas, nor provide any OPT, CPT or other immigration support, for this position.

Doosan Bobcat, a leading global manufacturer of construction, agriculture and landscaping equipment, attachments and services, is committed to empowering people to accomplish more.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is home to world-renowned brands. This includes: Bobcat® compact equipment; Doosan Portable Power products; BOB-CAT Mowers; Ryan and Steiner grounds care equipment; and Geith attachments.

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

Beware of Fraudulent Job Offers and Solicitations

Any legitimate job offer will be preceded by an official selection process.

Nearest Major Market: Fargo

Company

Our people power our progress. Keeping our company moving forward means empowering employees with opportunities to grow and the resources necessary to be happy, healthy and productive. That’s why we offer our people a competitive and comprehensive benefits package. Here, you’ll enjoy full health coverage, paid time off, income protection, employee discounts on certain consumer goods, tuition reimbursement and more.

How do different cultures play a part in your organization?

Our North American headquarters is located in North Dakota, where we started the compact equipment industry. But our locations span the entire globe – dealers, manufacturing facilities and corporate offices – where innovation is driven forward worldwide. To continue expanding our reach, we’ve opened the Global Collaboration Center in the heart of downtown Minneapolis.

What skills, education, and experiences does your ideal candidate(s) have?

•Education Required: High School Diploma or Equivalent
•These are entry level opportunities
•Must be able to follow established methods and procedures and perform work accordingly. Must have the ability to work rapidly and under time pressure for extended periods of time in order to meet build requirements. Must possess the ability to read build sheets and blueprints.
•The ability to communicate with supervisors and fellow workers in both written and verbal forms at a level normally acquired through the completion of a high school diploma or GED is required.
•Job specific skills, techniques and safe work and equipment operating practices are learned through on-the-job and classroom training. General instructions are given on recurring duties, operations and assignments; detailed instructions are given on new duties, operations and assignments.

How would you describe the company leadership/team management? Our employees are the driving force behind our brand. We cultivate an environment where they feel valued and build their career while working for an industry leader. Career opportunities include positions in our corporate offices and manufacturing facilities. We also have a highly-competitive internship and co-op program. Your opportunity to contribute to the future of the compact equipment industry is right here.

Where do you see the company/organization in the upcoming years? https://www.bobcat.com/company-info/next-is-now

What do you feel candidates need to know about the company before applying?

Our success is powered by our people. Plain and simple. Their dedication and passion for empowering customers to accomplish more is what drives our continued industry leadership. Our integrated, global team of employees and dedicated dealers work together to deliver the best products and services; making lives, businesses and communities better and stronger.

Bobcat Company is both an employer and partner of choice, and we pride ourselves in attracting, retaining and developing top-tier talent and dealers to drive our mission forward.

Company info
Website
Location
North Dakota
United States
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