Vice President Marketing and Offerings

The vice president of Marketing & Offerings leads Uponor North America's Customer Experience strategy. The role is also responsible for working collaboratively across the organization to create and execute the segment, engagement and channel marketing strategies in alignment with the overall business strategy. Responsible for aligning customer needs with Uponor's innovative offerings, facilitating movement along the customer journey, and shaping the look, feel and experience of all offerings, including products, services, events and training. Must work in win-win relationships with internal functions and external stakeholders to ensure that strategies and plans are in place and executed to meet and/or exceed customer and business expectations.

Drives the creation and execution of the overall business strategy and sets the organization apart through transformation and optimization of the end-to-end customer journey. Uses macroeconomic trends, new markets, and changes in customer expectations to define and gain competitive advantage. Conducts research to define targeted customer segments and determine offerings that will bring the most value to each segment.

Creates and executes innovative and insight-drive segment, engagement and channel marketing strategies in collaboration with Sales and other key stakeholders. Ensures customer experience is in line with brand image and overall business strategy. Shapes the look, feel and experience of all offerings, including products, services, events and training. Facilitates movement along the customer journey and monitors the effectiveness of marketing campaigns & tactics.
Develops brand/product positioning and aligns customer needs with Uponor's innovative offerings. Focus on defining and achieving product management profit/loss targets and the portfolio management of our offerings.
Builds strong, strategic alliances with internal and external partners to achieve financial targets and customer experience goals. Works closely with Sales to align on customer expectations and programming.
Serves as a key leader on the senior management committee to help define and execute on the overall business strategy and organizational culture.
Builds a strong and high performing team that is poised for future growth through development, coaching, and clear expectation setting, as well as a strong focus on employee experience.
Qualifications

MBA in Marketing or Business Administration preferred or combination of bachelors degree plus 15+ years of progressively complex experience in Marketing which includes experience around leading and executing a customer experience strategy.
Demonstrated leadership in building and inspiring a strong, collaborative team.
A flexible, dynamic leader with a bias to take action and manage ambiguity proactively.
Demonstrated leadership skills that engage and inspire large, diverse teams during times of change.
Excellent verbal, written, analytical, negotiating and interpersonal skills. Sound understanding of business law, legal contracts, and financial impact related to inventory, cash flow, and working capital.
Superb ability to organize and prioritize work and meet deadlines.
Demonstrated ability to think and product results at a strategic level.