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Director of Communications, Social Media Strategy

Employer
CARGILL
Location
Wayzata
Salary
Competitive

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Industry
Retail
Role
Communications
Job Type
Long-Term
Hours
Full Time

The Director, Social Media Strategy is responsible for driving the overall integrated social media strategy for Cargill corporate in order to increase engagement, affinity, good will, conversion and advocacy for the company. As the senior-most social strategist on the corporate team, you also will validate enterprise and function social media strategies and look for opportunities to increase impact across the organization. Also, you will work with others to create and execute issues and crisis plans and will operate as the social crisis lead for Cargill. Day-to-day, you will oversee strategy implementation, course correct, assess results and evaluate outcomes. Youll also oversee direct structured work assignments across integrated teams and/or agency partners and provide mentorship and coaching to manger-level strategists.
Key Accountabilities
Build an integrated, companywide corporate social media strategy for Cargill; update and change strategy on a rolling basis
Effectively partner with senior leaders within communications, businesses and functions to create strategy; work as a relationship manager with these groups
Oversee all aspects of corporate strategy execution, including campaign development and execution, content creation and channel strategy as well as measurement and insights
Develop and oversee the execution of social and digital test-and-learn opportunities; bring forward new technologies and platforms to increase the impact of strategic efforts
Work collaboratively with social media governance, digital and other areas of communications
Offer counsel to earlier-in-career social media strategists; review and validate their strategies and align them to the overall corporate social media strategy
Other duties as assigned
Qualifications
Minimum Qualifications
Bachelor's degree in marketing, communications or a related field
Minimum 8 to 10 years of related work experience
Extensive experience creating and driving digital and social media strategies within corporate environments
Excellent presentation, public speaking and written communication skills
Outstanding interpersonal skills; ability to run several projects at once
Understanding of the current marketing communications technology stack, including content management tools, social listening tools. etc.
May require travel up to 10% of the time
Preferred Qualifications
Experience working in different environments, including agency or consultancy as well as corporate
Experience managing and executing paid and earned digital marketing including display, PPC, paid social, SEM, SEO, etc.
Experience with web analytics platforms: Google Analytics, Adobe or Coremetrics
Ability to motivate and guide employees who indirectly report to you
Ability to translate complicated messaging into easily understood language

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