Vice President, Marketing

As the chief steward of our brand, you'll roll up your sleeves with your team and refine/execute a strategy that ignites organic growth amongst nationwide corporate and franchise locations. This role is the perfect opportunity to amplify your career if you are passionate about creating a differentiated and engaging customer experience and lead-gen programs.
Success Criteria:
A successful candidate knows how to find an equilibrium between demand generation programs supported by data/analytics and unique creativity that elevates brand equity. Your influence will Spark excitement and innovation with franchise owners as you develop national and local market programs that drive traffic for new and existing customers.
There's also a delicate balancing act between cultivating a vision and overseeing strong marketing execution, while harmonizing then needs of a top-tier franchise system with corporate guidelines. Your steadfast ability to see through this fog of demands and home-in on actionable performance lynchpins will make or break your time at Miracle-Ear.
You'll thrive if collaborating with Sales & Finance teams to optimize program performance is your forte; driving sales is mission critical. Lastly, you won't shy away from the executive spotlight as you enhance communication channels that promote the needs of internal/external customers and reporting tools that give clarity to key metrics and results.
In the end, your work will help millions of people discover the Miracle-Ear difference.
Education and Experience Requirements:
BA/BS in marketing or equivalent training and experience
MBA preferred
Franchise experience preferred
10-15 years' experience in consumer marketing
A minimum of 7-10 years' experience managing marketing professionals
Required Skills:
Excellent leadership and project management skills required
Demonstrated ability to be a collaborative member of the senior management team
Obsessive accountability to drive business results in the short and long term
Energetic, forward-thinking and creative thought leader with pinnacle ethical standards
CRM, marketing automation systems, and call center lead-gen exposure
Strategic visionary with sound technical skills, analytical ability, good judgment and strong operational focus (marketing automation, marcom systems/processes, etc.)
Well organized and self-directed individual who is "politically savvy" and a team player
Ability to work on international projects
Intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent influencing skills
A solid educator who is trustworthy and willing to coach teams and serve as a mentor
A decisive individual who possesses a "big picture" perspective