Director, Marketing & Communications - West Allis, WI
- Employer
- Centene Corporation
- Location
- Wisconsin
- Salary
- Competitive
View more
- Industry
- Marketing and Advertising
- Role
- Communications
- Job Type
- Long-Term
- Hours
- Full Time
Direct and oversee marketing and communication programs that effectively describe and promote the organization
Develop local marketing and communications plan and membership goals in conjunction with the strategic vision, messages and objectives
Oversee the writing, design and production of press releases, member and provider promotional items and website content while maintaining Corporate brand and style guidelines
Serve as media contact and spokesperson on health plan specific issues
Establish contacts and manage professional relationships with local media, vendors, agencies and community based organizations
Collaborate with various internal cross-functional departments and Government Affairs on marketing initiatives and daily outreach activities
Monitor competitive landscape and media hits on subjects relevant to marketing programs and respond appropriately
Advise Senior Management and internal staff on communication strategies
Serve as liaison between Corporate Marketing & Communications and health plan adhering to company standards and the review and approval process
Education/Experience:
Bachelors degree in Communications, Journalism, Public Relations, Marketing or a related field, or equivalent experience. 7+ years of marketing, communications, community development, or branding experience, preferably in managed care, insurance, or healthcare environment. Strong writing skills and experience using publishing software. Experience with public speaking. Experience working with community based organizations and the media preferred.
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