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Franchised Director of Sales

Employer
Mariott
Location
Duluth
Salary
Competitive

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Industry
Marketing and Advertising
Role
Sales
Job Type
Long-Term
Hours
Full Time

This hotel is owned and operated by an independent franchisee, Sherman Associates (George Sherman). The franchisee controls all aspects of the hotel's employment policies and practices, including the selection and hiring process. If you accept a position at this hotel you will be employed by a franchisee and not by Marriott International.

We are actively seeking a skilled sales and business development leader to join our team as a Director of Sales! In this critical role, you will have the opportunity to partner with local business and community partners to develop and implement a sales strategy to help boost RevPAR for the hotels 183-rooms, conference event spaces, and Restaurant 301 food & beverage services. If you are experienced in hotel sales and self-motivated to succeed, this is the right opportunity for you.

Job Summary

Generates maximum revenue by effectively managing sales budgets, expenses, flow-through and recovery
Actively participates in the hotel's budgeting process and understands how sales & marketing strategies and activities impact the top and bottom-line of the hotel; Uses this information and strategizes with the Sales Team
Creates and implements plans to prospect, market, and attract the best possible business mix for the hotel
Ensures sales and marketing processes generate maximum profit for the hotel
Analyzes the most recent hotel Profit and Loss Statement (P&L) and motivates the Sales team to execute action steps to meet or exceed budgeted numbers are met in all segments
Involves Food & Beverage team as well as Front Office Sales & Marketing departments in cross-selling; coaches the team to partner and refer business to one another to increase total revenue in the hotel
Executes tactical sales & marketing activities according to business demands
Collaborates with the Front Office Managers/Supervisors to develop up-selling programs for the hotel; this may include prospecting efforts with respective brand's Reservations/Call Centers
Demonstrates knowledge of key features and benefits of the brand and considers why those benefits would be valuable to clients, resulting in increased brand loyalty
Champions, promotes, and increases awareness of the brand
Acts as a key business partner, not a supplier to key accounts. Talks with key accounts about their business challenges. Listens and partners to find ways your hotel or brand can solve clients' business challenges. Helps clients be creative in imagining the possibilities of their piece of business at your respective property
Continually expands expertise of the market and explores ways to differentiate your brand in the market
Finds opportunities for self and team to have a presence in the market place in representing your hotel as well as your brand. Looks at memberships in industry organizations, associations, board positions, and any possible networking activities, and any other opportunities to showcase your respective property
Chooses organizations to join and lead as your brand representative, where you will add value and impact for the hotel
Reviews the hotel's overall sales & marketing plan as well as the hotel annual budget with the GM to understand the thought, analysis and subsequent planning that went into formulating the strategies
Directs sales & marketing activities; sets individual and team goals and measures progress
Reviews production reports and other sales metrics to consistently evaluate potential revenue and overall financial expectations for each account
Plans, organizes, and mobilizes the right resources for sales execution, marketing, and hotel CRM strategies
Completes other tasks and duties as assigned based on business needs
Job Requirements

Bachelor's degree or equivalent experience required; emphasis in Hospitality, Marketing, or Business strongly preferred
Three years of increasing sales responsibility with a reputable/national brand required; experience with Marriott brand strongly preferred
Knowledge of the Duluth, MN & North Shore geographic area is preferred
Demonstrated ability to provide direction to a team
A solid understanding of profit and loss statements, as well as the ability to create, and adhere to an annual budget required
Proficiency in Word, Excel, Outlook PowerPoint, and Marriott POS Systems (Lightspeed, Micros, Opera)
Must have excellent verbal, written, and presentation skills; Ability to communicate effectively with community partners, vendors, external parties, and across internal divisions
A passion for the mission, vision, and values of Sherman Associates
Schedule may vary due to the specific needs of the hotel

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