Sr Marketing Manager - Website Planning

Minneapolis - St Paul, MN
Join our team!
Jan 06, 2021
Job Type
Full Time
Job Information

In this role you will lead our plan to deliver industry-best experiences for Bobcat customers and stakeholders. This person is responsible for the lead role and strategic direction of website planning and KPIs while ensuring customer satisfaction. As a cross-functional leader, the person in this role will craft a vision for the .com roadmap, developing strategies that lead to effective and efficient delivery of content and manage results based KPIs. The ideal candidate will be able to lead conversations at all levels about strategic direction for web implementation projects and is a self-starter who can juggle a variety of competing requests, establish clear priorities, map out and execute a vision, and ensure on-time completion of projects individually and through the leadership of others. This position is open to being located in either West Fargo, ND or Minneapolis, MN.

Role & Responsibility

Cross-functional strategy & thought leadership
• This role will be responsible for the website and how it fits into all stages of the customer journey, using data to guide UI/UX, and seeking ways to deliver better business outcomes and experiences.
• Serve as a subject matter expert for the .com, this person will manage site optimizations, roadmap planning, and staying on top of emerging trends
• Develop and drive forward roadmaps aligned with growth goals while successfully delivering shorter term needs.
• Understand and find synergies across digital channels in partnership with other team members
Performance management & execution
• Heavy data analysis of Site Optimization program performance
• Manage site & mobile A/B testing and personalization programs from idea to execution
• Perform analysis of digital customer behavior on websites to identify insights and opportunities for optimization & testing; assess business objectives, research competition and develop ROI analysis, materials to support recommendations
• Assess web analytics tagging and data quality; provide recommendations for web analytics enhancements to improve ability to make key business decisions
• This role will work digital customer experience, creative/UX and development teams to optimize the website experience and deliver continuous improvements in key performance metrics such as SEO results, visitor engagement, conversions, and lead quality.
Customer relationship management
• Understand the business/industry and how the .com connects to broader goals
• Lead development and delivery of customer solutions, including:
o Clearly defining program objectives, tactics and KPIs
o Developing and delivering internal communication
o Leadership of tactical content planning and execution
Team leadership
• Manage work independently with direction from Director of Marketing Planning
• Recruit, train and manage new team members

Job Requirement

● Education Required: Bachelor’s Degree in Marketing, Business Administration, Management Information Systems, or related field.
● 7-10 years of experience in site management and digital analytics
● CMS experience and ability to understand technical issues and communicate with development teams
● Strong knowledge of e-commerce best practices
● Digital agency experience or digital lead on the client-side
● Experience with tag management tools (GTM, Tealium, Ensighten, Signal, or Adobe Launch)
● Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
● Proven track record of success driving strong positive results within a digital business context
● Great communication and management skills
● Sound conceptual and analytical problem-solving skills
● Exceptional attention to detail
● Ability to work independently and drive efforts from start to finish
● Experience working with international teams highly preferred


Doosan Bobcat, a leading global manufacturer of construction, agriculture and landscaping equipment, attachments and services, is committed to empowering people to accomplish more.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is home to world-renowned brands. This includes: Bobcat® compact equipment; Doosan Portable Power products; BOB-CAT Mowers; Ryan and Steiner grounds care equipment; and Geith attachments.

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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Any legitimate job offer will be preceded by an official selection process.

Nearest Major Market: Minneapolis

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