Marketing Manager Traditional Media

West Fargo, ND
Join our team!
Jan 03, 2021
Job Type
Full Time
Job Information

In this role you will lead the optimization of Traditional Media (TV, radio, OOH, Print) for Bobcat Company. The ideal candidate demonstrates great critical thinking, sophisticated understanding of the traditional media landscape, and phenomenal client management. This position is open to location of Minneapolis, MN or West Fargo, ND.

Role & Responsibility

• Traditional media strategy & thought leadership.
• Subject matter expert for Traditional Local Media strategies (e.g., TV, radio, OOH, etc.) by continually delivering results and staying on top of emerging trends.
• Develop and execute traditional media strategies and roadmaps aligned with growth goals.
• Local traditional media management & execution: Lead day-to-day buy negotiating, execution and stewardship for TV and Radio buys within an assigned set of markets.
• Develop detailed local media recommendations that meet buy spec parameters such as budget, flighting, delivery, unit length splits and other criteria.
• Maintain productive relationships with local media outlets and their sales representatives, keeping up to date on local media developments and changes in the landscape.
• Ensure delivery and create custom analysis, reporting and insights.

Advance marketing planners and other internal stakeholders, including;
• Creation of tactical channel strategies, analyzing performance data to provide intelligent synthesis, interpretation and appropriate action plans.
• Communicate with marketing planners on all elements of performance of media initiatives.
Team Development:
• Hire and onboard team to develop disciplined, data-driven optimizers with appropriate skills.

Job Requirement

  • Bachelor’s Degree in Marketing, Business or related major.
  • Minimum 7+ years of experience in digital marketing media and 5+ years of marketing leadership experience.
  • Proven mastery Performance-based, direct response marketing, Test and Learn best practices.
  • Execution with platform UIs and ad serving / ad tech (DSPs, Facebook Business Manager, Google Display, etc.)
  • Team leadership and employee development.
    • Recruit, train and manage new team members.
    • Foster a culture of open communication.
    • Inspire your team and direct reports.
  • Performance media management & execution: Guide, manage, and QA optimization and management of Bobcat paid media marketing initiatives.
  • Campaign tactics and segmentation strategy, with a customer first mindset.
  • Algorithmic bid platform and manual bidding strategy and optimization to optimize to enterprise.
  • Strategic partner management.
  • Custom analysis, reporting and insights that can scale across channels.
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
  • Exceptional and demonstrated analytical skills.
  • Strong verbal and written communication skills.
  • Extremely organized and detail-oriented.
  • Highly motivated and a proactive problem solver.

Doosan Bobcat North Doosan Bobcat North America will not sponsor applicants for work visas, nor provide any OPT, CPT or other immigration support, for this position.


Doosan Bobcat, a leading global manufacturer of construction, agriculture and landscaping equipment, attachments and services, is committed to empowering people to accomplish more.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is home to world-renowned brands. This includes: Bobcat® compact equipment; Doosan Portable Power products; BOB-CAT Mowers; Ryan and Steiner grounds care equipment; and Geith attachments.

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

Beware of Fraudulent Job Offers and Solicitations

Any legitimate job offer will be preceded by an official selection process.

Nearest Major Market: Fargo

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