Marketing Intelligence Manager - Customer Data

West Fargo, MN
Join our team!
Jan 08, 2021
Job Type
Full Time
Job Information

As our Marketing Intelligence Manager – Customer Data, you will provide marketing leadership for North America Bobcat Company commercial and marketing data. This role will also provide leadership support for marketing, big data analytics, and a focus on creating customer intelligence to enable elevated levels of marketing efficiency and business revenue growth.

This position is open to a location of West Fargo, ND or Minneapolis, MN.

Role & Responsibility

  • Lead Marketing Data business requirement development across multi-functional workstreams; data management platform (DMP) or customer data platform (CDP), offline data onboarding, big data strategy and analytics for integrated campaigns.
    • Data extraction, collection, cleansing and preparation for efficient and effective utilization across reporting, targeting selects, segmentation, modeling.
    • Lead/manage/perform testing and review to ensure completeness and accuracy of data/content presented in analyses and applications.
  • Work with the internal teams and vendors to develop solutions for marketing constituencies, which include combinations of data, technology, partners, data integrations and analytics.
  • Evaluate data quality through organizational, procedural and/or technological means. With internal technical teams, develop new processes to ensure ongoing data quality, accuracy and completeness in market intelligence applications and analyses.
  • Develop a deep understanding of the data available and applications.
  • Assist in the assessment of acquiring new data sources. Provides input on and advocates for future initiatives/projects/tools.
  • Deliver best-in-class ad hoc marketing reporting to marketing via business requirements gathering and technical spec development with internal technical teams.
  • Demonstrate leadership skills in managing and coaching Market Intelligence data analyst(s). Set project direction, provides coaching, guidance, and review work for quality, completeness and accuracy.
  • Build stakeholder trust and confidence through being responsive, and delivering work that is accurate, complete and reliable. Help to build increased demand for analysis services and a data-driven culture.
  • Serve as digital advertising/marketing ecosystem subject matter expert.
  • Manage, develop, and train team of digital solutions specialists.

Job Requirement

Technical Qualifications
  • Experience with advanced capabilities of one or more data management platforms (DMPs), such as Adobe Audience Manager, Oracle/BlueKai, Turn, Salesforce/Krux, etc.
  • Experience with advanced capabilities of one or more customer data platforms (CDPs), such as Adobe Experience Platform, Tealium, mParticle, Segment etc.
  • Experience with statistical analytics languages and platforms is a plus i.e., Python, Hadoop, Adobe Data Workbench, etc.
  • Experience with ETL tools, Web Analytics platforms administration, SQL query, Customer Journey Orchestration tools is a plus.

  • Bachelor’s Degree and/or Master’s Degree in a related discipline such as Business Intelligence, Business Analytics.
  • 5+ years’ minimum hands on experience in DMP, CDP development; including experience with digital advertising technology or media strategy, analytics or digital agency or equivalent years of experience within the digital arm of a consulting firm.
  • At least 2 years in client-facing role.
  • Polished business professional with strong communication skills, able to effectively communicate with people from different functional areas and different levels of responsibility ranging from campaign managers through to the C-Suite.
  • Experience with digital campaign operations, digital marketing strategy development and overall large account ownership.
  • Offline data onboarding experience a plus.
  • Experience with digital integrations across multiple technology vendors.
  • Comfortable working in a “startup” environment within a larger company and demonstrated ability to organize and establish a team in such an environment.
  • Experience in data management & data governance a plus.
  • Marketing background, understanding of dealer marketing related data.
  • Ability to perform extensive data analysis (comparing multiple datasets) using a variety of techniques, visualizations and tools to uncover patterns, predictions or insights.
  • Strong analytical skills and intellectual curiosity.
  • Strong project management skills.
  • Ability to employ critical thinking, objective analysis and evaluation of an issue in order to form a judgment/opinion/recommendation.
  • Ability to drive continuous data management quality (i.e. completeness, accuracy) through defined and governed principles.
  • Ability to identify and mitigate data quality issues effectively.
  • Be able to plan and lead projects to completion.
  • Show initiative, good judgment, and resourcefulness.
  • Excellent people management skills.
  • Travel

Doosan Bobcat North America will not sponsor applicants for work visas, nor provide any OPT, CPT or other immigration support, for this position.

#gd #zrco


Doosan Bobcat, a leading global manufacturer of construction, agriculture and landscaping equipment, attachments and services, is committed to empowering people to accomplish more.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is home to world-renowned brands. This includes: Bobcat® compact equipment; Doosan Portable Power products; BOB-CAT Mowers; Ryan and Steiner grounds care equipment; and Geith attachments.

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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Any legitimate job offer will be preceded by an official selection process.

Nearest Major Market: Fargo

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