Associate Director - Paid Media

Collegis Education is marketing and technology education solutions company that offers industry-leading services for colleges and universities of every size in every sector. Using a proactive and data-driven approach, Collegis Education empowers institutions to make a broader impact by providing insights that help grow enrollments, improve student outcomes and optimize expenses. With several decades of experience working within the higher education industry, the team at Collegis Education was founded within the walls of a college and expanded to help change more lives through education. Currently, the infrastructures established by Collegis Education support more than 40,000 students nationwide. For more information about Collegis Education, please visit .POSITION SUMMARY:This role needs someone who has a passion for learning and education, developing solutions to client problems, and innovates through testing new ideas. This position is responsible for the development and management of our clients' marketing strategy, with a core focus on Direct Response channels. You must be a Paid Search expert. This role will have execution responsibilities, but is more focused on client strategy, team development and media delivery.We are looking for an individual who: Has strong analytical skills, is always asking "why?" and has a position on "how".Is proactive and anticipates client needs.Can advance the practice area of Paid Search.Has digital agency experience.Proposes solutions to address client business needs and objectives.Thrives in a collaborative environment.Is a manager people are excited to work with.Proven track record of building team member skills + advancing their careersEffective at managing and resolving team conflictCan identify and engage top performers + recognize and solve for non-performer issuesCan effectively manage and prioritize between projects and clients. Strives for excellence in all of their tasks.Enjoys challenging projects.Drives to continually improve themselves, and surpass their past accomplishments.Work effectively and diplomatically across team, internally and with clients.PRIMARY RESPONSIBILITIES, ESSENTIAL FUNCTIONS AND REQUIREMENTS:The Associate Director position is responsible for overseeing the Paid Search channel and marketing strategy for multiple client accounts. Media ExecutionWorks with media leadership to build the overall media strategy for clients, with a focus on Direct Response channels.Manages client accounts to meet or exceed agreed upon KPI's.Ensures testing and innovation are a core component of media execution.Manages work to effectively prioritize and execute deliverables.Display strong management skills.ReportingEstablishes clear goals for each client, as needed. Contributes to monthly reports and delivers actionable insights.Creates and delivers clear and actionable ad hoc reporting.CommunicationProactively communicates to account management team regarding updates to the account and performance. Provides tactical and strategic recommendations for optimizations, opportunities and concerns based on performance. EducationKeeps up in industry trends in higher education.Stays up to date with the changing digital marketplace.SecurityAdheres to the appropriate information security policies based on the sensitivity of company data and report any security related issues.Requirements 7-10 years' experience managing Paid Search.Excellent understanding of the various digital and traditional marketing channels, and how they interact with one another.Experience managing and mentoring team membersExcellent written and verbal communication (client facing experience required)Exceptional critical thinking and analytical skills.Advanced Microsoft Office Knowledge (Expert Excel skills necessary)Exceptional attention to detail.Exceptional organizational skills.Experience managing multiple high priority projects simultaneously.Experience managing client accounts.Experience with YouTube campaigns is preferred.Bachelor's degree preferred. (Business, Marketing, Economics, or Finance a plus)Google certifications preferredCollegis Education is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation.