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Director, Marketing & Communications

Employer
Mid-State Technical College
Location
Wisconsin Rapids
Salary
Competitive

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Position Summary
Provide strategic leadership to enhance the image and reputation of the College. Develop and implement the College's marketing plan and media relations strategy in alignment with the College's mission, vision, and strategic plan. Direct the creative vision for marketing and advertising campaigns to support the College enrollment funnel. Measure and report outcomes.

Duties & Responsibilities
Develop and implement a comprehensive, innovative and measurable marketing strategy that supports the priorities of the College's strategic plan and builds the College's reputation and brand.

Create, plan, and manage a media relations strategy and community relations effort designed to enhance the image of the College. Serve as primary contact for media inquiries.

Collaborate with staff to extend marketing and branding messaging throughout the College to ensure consistency.

Lead strategic digital communications efforts including a full assessment of Mid-State's current digital presence.

Direct strategies for the College's website, including ongoing review of web analytics and development of new content.

Responsible for various internal and external College communications.

Develop and enhance the College's governmental relations.

Effectively prepare and maintain budget.

Participate in WTCS marketing and public relations initiatives.

Represent the College on appropriate committees, including the WTCS Marketing Consortium.

Supervise, support, and evaluate staff in area of responsibility. Build, develop, and manage a high-performance marketing and communications team capable of developing innovative and high-impact strategies to market the College and its programs.

Other duties as assigned.

Qualifications
Bachelor's degree in Communication, Marketing, or a related field required. Master's degree preferred.

Minimum of three years in marketing and communications required, preferably in higher education environment.

Experience integrating emerging marketing and communications technologies, using data to guide planning and decision making, and managing projects.

Knowledge and ability to use multiple software programs and technologies such as Microsoft Office applications, desktop publishing, project management software, etc.

Experience or understanding of the educational enrollment funnel (buyer journey).

Experience managing and leading a team of creative professionals, providing departmental assistance when needed.

Knowledge and understanding of Wisconsin post-secondary education systems preferred.

Must possess excellent problem resolution, organizational, interpersonal, communication, and project management skills.

Must possess advanced speaking and writing skills.

Must possess ability to:

  • Focus and manage individual performance by helping others set performance goals and then, track results and evaluate performance effectiveness.
  • Encourage others to implement better approaches to address problems and opportunities; lead the implementation and acceptance of change within the workplace.
  • Use appropriate methods and a flexible interpersonal style to build, motivate, and guide a cohesive team to complete team goals.
  • Set high goals for personal and group accomplishment; use measurement methods to monitor progress toward goals; tenaciously work to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.
  • Maintain effectiveness when experiencing major changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjust effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make the change successful.
  • Take prompt action to accomplish work goals; take action to achieve results beyond what is required; be proactive.
  • Set high standards of performance for self and others; assume responsibility and accountability for successfully completing assignments or tasks; self-impose standards of excellence rather than having standards imposed.
  • Demonstrate a positive attitude and approach toward work.

Must embrace Mid-State's core values of student centeredness, commitment, accountability, respect, integrity, and exceptional service.

Compensation & Benefits
Compensation is dependent upon experience and qualifications.

Benefits include health, dental, and vision insurance; life insurance; short-term and long-term disability; paid time off and holidays; flexible spending account; Wisconsin Retirement System; 403(b) and 457; employee assistance program; educational assistance; and employee wellness program.

How To Apply
To be considered for this position, you must complete an online application. You should have the following information available when completing an application:

  • Contact information (addresses, phone numbers)
  • Employment History
  • Education
  • Electronic copy of resume and transcripts

Application materials submitted via mail, fax, email, or in-person will not be considered.

Incomplete applications or applications noting 'See Resume' will not be considered.

Continuous recruitment with first review of completed applications starting January 11, 2021. Applications received on or after January 11th may be considered in a secondary pool.

Please note that Mid-State's main form of communication during the recruitment process is email. In addition to receiving communications from email addresses with domain, you may receive emails from . Please be sure to watch your inbox as well as junk, spam, and clutter folders.

Equal Opportunity
Mid-State Technical College, an equal opportunity employer and educator, does not discriminate on the basis of race, color, national origin, gender, disability, sexual orientation, or other applicable legislated categories, in its services, employment programs, and/or its educational programs and activities, including but not limited to admission, treatment, and access. Mid-State Technical College provides reasonable accommodations to assist persons with disabilities to access or participate in its programs and activities. The following person has been designated to handle inquiries regarding the nondiscrimination policies: VP-Human Resources, 32nd Street N, Wisconsin Rapids, WI 54494, Phone: or Email:.

Optimize Your Online Application Experience
Below you will find a few technical tips to help ensure a positive and successful online application experience:

  • Be sure to fill in each field in the application. You will receive an error message at the time of submission and your application will not be submitted if each required field is not filled in.
  • Avoid clicking the back, forward, or refresh buttons while applying. Doing so will interfere with the submission and may result in data loss.
  • Clear your browser's temporary files/cache and cookies prior to beginning the application.
  • Disable pop-up blockers.
  • Do not bookmark or favorite the application. Navigate to the careers site each time you wish to access your saved/submitted application.
  • Your application session will remain open for 24 hours assuming you do not close your browser. To ensure submission, complete the application process within that time frame.
  • The following browsers are currently supported:

Internet Explorer 9, 10, 11
Firefox
Google Chrome
Safari

  • The following operating systems are currently supported:

Windows 7 and 8, both 32-bit and 64-bit, as well as Mac OS 10.6 and greater.

If you experience issues in submitting your online application, please contact Human Resources at .

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