Search Engine Marketing Analyst
- Employer
- Digi-Key Electronics
- Location
- Thief River Falls, MN
- Salary
- Join our team!
View more
- Industry
- Technology
- Role
- Other
- Job Type
- Long-Term
- Hours
- Full Time
Job Details
Search Engine Marketing Analyst
Schedule: Monday- Friday 8:30 am- 5:00 pm
Position Overview
The Search team is responsible for driving traffic and visibility to Digi-Key's website from search engines through both paid and unpaid efforts. The Search Engine Marketing Analyst is responsible for the implementation and management of paid search marketing campaigns. This involves working with internal and external partners to drive business growth through search engine traffic.
Responsibilities
Must be able to...
- Handle day-to-day paid search campaign management including budget allocation, ad copy testing, and campaign optimizations
- Work closely with contacts from major search providers (Google, Bing, etc.) and agency partners to optimize ad campaign performance
- Identify translation needs for campaigns and initiate requests to internal translation team
- Develop and maintain performance reports summarizing paid search activity in relation to departmental goals and KPI's
- Analyze data from multiple sources in order to best optimize campaigns
- Stay in tune with industry updates and our competitive landscape
- Keep up do date with paid search best-practices and strategies
- Collaborate with Search Engine Optimization (SEO) team to uncover areas of opportunity for both SEO and SEM
- Understand where data resides and know how to access or who to contact to get the information they need (analytics, corporate research, DEC, Optimize)
- Grow the customer count and profit associated with the SEM program through superior campaign management and project
Other Typical Tasks May also Include:
- Take notes and help execute activities that results from SEM efforts
- Take on additional responsibilities from the SEM Sr. Analyst
- Travel when necessary
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
Required Knowledge, Skills and Experience
Minimum/Essential Qualifications:
- High School diploma or equivalent
- One to two years of experience working at Digi-Key with experience in Marketing or in customer|supplier facing related role
- Understanding of the various functions of Digi-Key, how they work together as well as the industry Digi-Key operates in
- Knowledge of Digi-Key brand and its principles
- Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
- Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body
- Must be able to perform the following behavioral competencies; attention to detail, communication, customer/client focus, ethical conduct, initiative, manages execution, marketing capacity, personal effectiveness/credibility, positive attitude, professionalism, problem solving/analysis, project management, thoroughness, and time management
Preferred Qualifications:
- Two Year Degree in Marketing, Business Administration or similar area of study or equivalent, relevant work experience
- DKU Graduate
- Google Adwords certification
- Knowledge in the following tools/systems: Google Adwords, Bing Ads, Yahoo Japan, Baidu, Naver, 360, Bid Management Tool Experience, Excel & PPT, and Analytics - GA or Webtrends
Digi-Key Electronics is an Equal Opportunity Employer . We encourage qualified minority, female, veteran and disabled, and other diverse candidates to apply and be considered for open positions.
If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or careers.us@digikey.com .
Company
As one of the fastest-growing electronic component distributors in the world, Digi-Key is ramping up. And we’re giving quality people lots of opportunities to grow. Here, you can find a role that fits your future with career development resources and an industry-leading benefits package including an $18/hour starting wage for full-time entry level positions with an additional $2,000 sign-on bonus. No matter where life takes you, Digi-Key is the kind of place you’ll want to stay put.
BENEFITS & PERKS:
We believe in hiring the best people - and offering a benefits package that makes them want to stay for the long term. Check out the benefits and perks you'll receive as a valued Digi-Key employee.
- Health Insurance Plan
- On-Site Clinic - save time and money without a co-pay or a need to clock out
- Relocation Assistance - you could be eligible for relocation assistance
- 401(k) - with matching funds
- Flexible Spending Account - enables you to pay for unreimbursed medical and dental expenses.
- Time Off - competitive time off to meet your needs
- Website
- http://www.digikeycareers.com/
- Telephone
- 888-671-1725
- Location
-
701 Brooks Avenue South
Thief River Falls
Minnesota
56701
United States
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