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Copywriter and Editor

Employer
Brunswick Corporation
Location
Fond Du Lac
Salary
Competitive
It is our people behind life's passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you've found your fit.Have what it takes? Join us.The Copywriter and Editor of Mercury Communications is accountable for the creation and execution of written content within Mercury Marine Marketing. Responsibilities include ensuring the copy integrity of marketing communications materials through delivery of written content consistent with the Mercury brand voice and standards, and review of print and web materials to ensure they meet the highest editorial standards.This role will contribute to various communications and help the Creative team to elevate, integrate and maintain a high standard of communication. Objectives include stronger brand equity, improved audience engagement and increased sales of Mercury products. The Copywriter and Editor reports to the Senior Writer and Copyeditor and will collaborate extensively with the in-house Creative team, retained external contractors and key cross-functional stakeholders.What will your primary responsibilities be?Maintain high written communication standards throughout Mercury Marine, building impact for all communications and marketing efforts.Propose, determine and manage creation of written content that will strengthen the efforts and success of Mercury, its products, its people and its partners.Write, acquire, edit and distribute written communications that will broaden consumer awareness and perception of Mercury and its products.Articulate and demonstrate the Go Boldly brand position via written word content across digital and print channels.Working from creative briefs, team with designers to develop and execute concepts for major product and marketing initiatives.Work with clients and colleagues to identify business objectives and ensure that creative solutions are on strategy.Maintain Mercury brand style.Maintain tight quality control over all pieces created; write in Mercury voice and support brand positioning.Maintain thorough knowledge of Mercury product lines, business channel communications needs, and major legal and compliance guidelines.Understand needs of assigned business partners, including Marketing, Sales, Engineering, Service and Product Category departments.Successfully incorporate changes and suggestions from internal department reviewers, business partners and legal compliance reviewers.Maintain knowledge of industry and marketing communications trends and incorporate new ideas into company's process and procedures.Help Creative team workflow process run smoothly and find innovative ways to enhance it.Edit copy for usage and grammar, to ensure it adheres to Mercury voice and brand positioning, and to ensure consistency, accuracy and adherence to style standards.Contribute to the evolving content strategy for the Mercury brand.Influence consumers' emotional connections with Mercury.Ensure that creative assets deliver on marketing objectives.Who are we looking for?Bachelor's degree in communications, journalism or related fieldMinimum 3+ years' professional experience in marketing or communications preferredTrack record of accomplishment in cross-functional endeavorsKnowledge of boating, boat engines and Mercury MarineStrong editing and writing skills, thorough knowledge of AP Style and boating terminologyExperience in working with outside resources (freelance writers, PR professionals, etc.)Ability to create long- and short-term work calendars and to meet deadlinesCreative, decisive, collaborative, responsive, able to work independently and take responsibility for decisions and outcomesSkills to support a wide variety of assignments, including brochures, blogs, email content, website copy, sell sheets, internal publications, text messaging, press materials and advertising copyExperience in the marine industry or industry with similar highly engineered products requiring compelling consumer communicationValue Added Skills:Public relations, media and internal communications experience.Presentation development to support engagement and targeted communications with key internal and external audiencesWe are the people behind life's passions.Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: or .Equal Opportunity Employer: Minorities/Women/Protected Veterans/DisabledEEO is The Law - click here for more informationBrunswick and Workday Privacy Policies#Brunswick Corporation - Mercury Marine

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