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Marketing Director

Employer
Fox Communities Credit Union
Location
Appleton
Salary
Competitive

The Marketing Director is responsible for all activities related to the conceptualizing and implementation of market strategy and achieving marketing targets that are aligned with the credit union mission and strategic plan. Specific responsibilities include researching and implementing strategic marketing plans, market research and planning, product development, oversight of digital marketing operations, analysis of market data, implementation of promotion, advertising and brand management, and oversight of day-to-day marketing activities.

Responsibilities of this position will include but are not limited to:

  • Direct, develop, motivate, coach, train and hire staff. Administer performance evaluations and recommend appropriate personnel actions. Maintain a highly motivated, well-trained, and cross- trained staff.
  • Assist the VP of Marketing with new and key marketing initiatives. Lead the implementation of initiatives as directed.
  • Direct and develop advertising campaigns including supporting materials and communications with staff. Direct advertising and sales promotions for products and services. Execute email and direct marketing campaigns.
  • Research and work on product development initiatives.
  • Provide leadership, direction and management of the market research function including competitor analysis used to develop marketing strategies. Direct marketing research and analysis to align credit union with needs of the members.
  • Identify and analyze specific market segments and trends from membership and prospect databases for actionable marketing campaigns or activities.
  • Work with comparative data to understand market share and growth potential.
  • Direct the digital marketing strategy including website content strategy, email marketing, and execute onboarding multi-channel marketing.
  • Collaborate and work closely with the Business Intelligence team on current and new initiatives.
  • Develop new online/social media marketing tools and oversee the measurement of effectiveness.
  • Aid in developing the annual marketing plan/calendar and measurable data-driven strategies, timelines, tactics, and resources to meet organizational goals.
  • Assist in the marketing budget process and projections. Approve expenditures, as necessary.
  • Lead communication and development for the corporate intranet- SharePoint/Fox Central, keeping internal and external messages aligned. Collaborate with other departments to produce web content.
  • Work with marketing vendors and agencies and assists with negotiating contract terms and conditions.
  • Stay current with ongoing industry research and trends including compliance.


Candidates for this position should possess:

  • Bachelor's or Associate Degree in Marketing or related field
  • 5+ years of related marketing experience
  • Prior leadership/management experience with the ability to foster teamwork and develop and mentor a team
  • Strong digital marketing background including PPC management, SEO/SEM, digital and web analytics and data tracking tools, and tag management tools
  • Experience in gathering, analyzing, reporting on, and applying research from data analysis
  • Proven ability to work with complex data
  • Advanced proficiency with Microsoft Office products
  • Strong writing and creative skillset
  • Knowledge and experience using social media markets
  • Excellent interpersonal communication skills
  • Strong decision-making skills and ability to drive strategic direction

Fox Communities Credit Union is an over $2 billion in assets community-based credit union servicing over 110,000 members at 23 locations. We take pride in being a progressive, member-owned, full service financial institution dedicated to serving the community.


Fox Communities Credit Union believes our employees are our most important asset. We offer a great team environment, competitive salary and an excellent benefit package which includes, medical, dental, vision, life, short-term and long-term disability insurance, 401k (Roth and Traditional), which includes company contributions including match, and paid time off! As part of our commitment to the communities we serve we also offer all employees Paid Volunteer Time Off! If you are enthusiastic about a rewarding career with a successful & growing credit union, apply now!


Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

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