Marketing Manager, Market & Customer Activation & Channel, AN Incubator

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That's why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

• Build overarching global market & customer activation strategy & execution plan that in line with overall business strategy (Marketing communication, Digital marketing, demand generation, content development, media, campaign) for incubator business and managing executions across regions & SBUs
• Work with agencies to create content and communication strategies for our initiatives

Responsible for the development and delivery of:

• Content strategy, content pieces development (Hero, help, hub) such as videos, blogs, web content, digital, social media platform visual creatives, sequential messaging banner ads, visual assets (graphs, 3D renders etc), keyword strategy
• Sales enablement assets (presenters, sell-sheets) optimized for Pitcher
• Support external short- & long-term marketing communication to capture market trends & impact growth & awareness profitability on global level
• Responsible for managing financial aspects/budget tied to on-line brands/digital marketing support and measuring ROI.
• Coach the local teams during execution
• Facilitate Loctite brand support and brand guidance
• Help with best practice sharing
• Responsible for the development & delivery of Social media (Website, blocks, LinkedIn) - with full collaboration with Henkel core business's Marketing communication team.
• Coordinating & Organizing tradeshow and major events (contents and lead generations)
• Develop, maintain marketing collaterals including sales sheet, webpage, social media
• Establish and drive omni-channel" strategy to combine e-commerce platforms more closely with traditional sales (offline).
• Activating reseller and marketplace presence for key product lines and programs.
• Lead commercialization /activation& joint marketing at OEM/reseller level

YOUR SKILLS

• Bachelor / Master degree 1-8 years of experience 2+ years in Marketing 2+ years in Sales 2+ years of international work experience
• Relevant industry / consumer experience
• Brand management Content management
• Marketing communication /Advertisement Communication /Campaign management
• Online marketing/Digital transformation Reseller/Channel management Social Selling Digital marketing/ sales

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.