Associate Director-SEO

This role is partially partner facing, putting you at the center of expert conversations on what is happening in the SERPs today and how we prepare ourselves for rankings tomorrow. This role involves digital PR, on-page and off-page strategic vision and tactical implementation and is a leadership role. This role is also responsible for managing vendor contact, budgetary discretion and cross functional collaboration. Analytical and presentation skills are a must. This is Senior/Management level position which requires expert knowledge and little to no instruction.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

Provides insights which facilitate the development of plans for partner promotion

Executes against partner marketing plans to deliver results that exceed defined objectives

Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

Creates buy-in from multiple constituents in a collaborative cross-functional environment

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

General Qualifications

4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

Minimum 5 years' experience in SEO

Minimum 3 years' experience managing a team of SEO Analysts.

Sr. level position requires expert level experience in the following areas:

Specific knowledge about search engines and their ranking algo's.

Deep knowledge of SEO practice and methodology, including architectural and design competencies, content and writing knowledge; as well as off-page link and promotion understanding.

Expert understanding of SEO kpi's and reporting/analytical tools Moz., Raven Tools, Keyword Spy, Link Sleuth etc.

Very strong knowledge of Web Analytics applications such as Google Analytics Experience with a wide variety of Content Management Systems, Web Site Architecture, and knowledge of HTML

Experience with web analytics and a/b testing applications

Experience with the development, management, analysis, reporting and forecasting of media campaigns

Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI's.

Experience managing out-sourced vendors

Supervisory Responsibilities :

Manage team of SEO Analysts across multiple locations