Digital Marketing Specialist

Description

The purpose of the Digital Marketing Specialist is:

• Develop and manage effective digital marketing campaigns across a variety of mediums.
• Create reports to effectively communicate results to campus stakeholders.
• Optimize UND website and landing pages to increase quality score and relevance of marketing campaigns.
• Maintain expertise on new technology and opportunities for communicating to our target audiences through digital mediums.
• Serve as a contributing member of the Division Marketing & Communications and University of North Dakota staff.

Duties & Responsibilities

Develop and manage effective digital marketing campaigns across a variety of mediums.

• Collaborate with colleagues to ensure effective strategies are used and measured in marketing campaigns. This includes understanding the strategic objective(s) of the campaign and determining key performance indicators in comparison to industry benchmarks. Implement conversion tracking to ensure all campaigns have measurable objectives.
• Create ads in multiple platforms including, but not limited, search, display and social media. Ensure all assets adhere to brand standards. Test the effectiveness of ads based on medium, message and creative differences. Provide actionable feedback based on performance and adjust campaigns accordingly.
• Develop and monitor campaign budgets and performance. Use expertise to optimize spend.

Optimize UND website and landing pages to increase quality score and relevance of marketing campaigns.

• Utilize keyword and SEO tools (such as Siteimprove) to optimize campaign and web performance.
• Make strategic edits to webpages using a Content Management System (CMS), such as OmniUpdate. This includes adjustments to page load time, page copy, headings and meta data.
• Collaborate with Web Manager to ensure optimal website performance for both search and user experience.

Create reports to effectively communicate results to campus stakeholders.

• Use best practices to measure and evaluate campaigns. Make recommendations for improvement based on measurement.
• Implement conversion tracking to ensure all campaigns have measurable objectives.
• Show expertise in creating reports from ad platforms and Google Analytics.
• Provide actionable feedback on the performance of digital campaigns

Maintain expertise on new technology and opportunities for communicating to our target audiences through digital mediums.

• Research emerging trends in social media and digital platform usage among members of UND’s target audience. Use this research to support enrollment goals.
• Complete professional development tasks including, but not limited to:
  • Annual Google Ads Certification
  • Annual Google Display Network Certification
  • Annual Google Analytics Certification

Serve as a contributing member of the Division Marketing & Communications and University of North Dakota staff.

• Contribute to an optimistic and enthusiastic workplace that challenges and energizes staff.
• Support the workplace culture of the Division and University by demonstrating the professional conduct and values expected of all employees.
• Be forward thinking and explore new opportunities for growth and improvement. Continually improve and advance personal leadership through professional development and continuing education.
• Attend staff meetings, retreats, planning sessions, trainings, and other meetings/events as required.
• Perform other duties as assigned.

Required Competencies

• Strong interpersonal and organizational skills; and proven ability to collaborate effectively
• Ability to have grace under pressure and work efficiently under time constraints while producing high quality work
• Ability to move forward decisively and promptly on projects, while at the same time gaining the needed support
• Demonstrated self-starter and quick worker
• Demonstrated excellent verbal and written communication skills and conceptual thinking skills

Minimum Requirements

• Bachelor’s Degree
• Minimum 1-year experience working with digital marketing
• Experience creating paid digital marketing campaigns
• Experience of marketing principles, practices, and trends
• Successful completion of a Criminal History Background Check

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the US and to complete the required employment eligibility verification form upon hire. This position does not support visa sponsorship for continued employment.

Preferred Qualifications

• Experience with social media platforms, digital marketing best practices and website analytics
• Experience working with Google platforms, such as Google Ads or Google Analytics
• Experience with Facebook Ad Manager
• Experience with SEO/Keyword Platforms
• Google Ads Certification
• Google Display Network Certification
• Google Analytics Certification
• Consideration will be given to remote work candidates. Candidates must reside in ND/MN and have the ability to visit campus monthly at their own expense

Minimum Hiring Salary/Position Classification

$43,000-$45,000/Annual, Full-Time, Benefited, Exempt

Work Schedule/Start Date

Monday - Friday 8:00 a.m.-4:30 p.m.

Benefits

Includes single or family health care coverage (premiums paid for by the university), basic life insurance, EAP, retirement plan, tuition waiver, annual and sick leave. Optional benefits available: supplemental life, dental, vision, flexible spending account, supplemental retirement plans.

To Apply

For full consideration, all application materials must be fully submitted by 11:59PM on the closing date.

Additional Information

To find out why living and working in Greater Grand Forks is way cooler, check out Grand Forks is Cooler.

All information listed in this position announcement will be used by Human Resources, the Hiring Department, and EO/Title IX for screening, interviewing and selection purposes.

Confidentiality of Application Materials

Pursuant to NDCC 44-04-18.27, applications and any records related to the applications that identify an applicant are confidential, except records related to the finalists of the position, which are open to the public after the search committee has identified the top three finalists who will be invited to campus.

EEO Statement

The University of North Dakota is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or other protected characteristic. Women, minorities, veterans, individuals with disabilities, and members of other underrepresented groups are especially encouraged to apply. Applicants are invited to provide information regarding their gender, race and/or ethnicity, veteran’s status and disability status as part of the application process. This information will remain confidential and separate from your application.

Veteran’s Preference

Veterans claiming preference must submit all proof of eligibility by the closing date. Proof of eligibility includes a DD-214 or NGB 22 and if claiming disabled status, a current letter of disability from the VA dated within the last 12 months.

Clery Statement

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the University of North Dakota publishes an Annual Security and Fire Safety Report. The report includes the university’s policies, procedures, and programs concerning safety and security, as well as three years’ of crime statistics for our campus. As a prospective employee, you are entitled to a copy of this report. The report and statistical data can be found online at UND.edu. You may also request a paper copy of the report from the UND Police Department located at 3851 Campus Road, Grand Forks, ND, 58202.