Marketing Manager, Communications

About Us

Solutran is a leading FinTech company committed to creating game-changing, customer-friendly solutions. We serve health-seeking populations by partnering with the nation's largest health plans, government programs (SNAP, eWIC), employers, and retailers. We have established a reputation for delivering modern, advanced customer experiences through best-in-class solutions used by millions.

We are dedicated to promoting health, providing solutions for over-the-counter benefits, rewards, healthy food incentives and government programs supporting food insecure individuals. Learn more about our latest innovations at .

Position Summary

This position is a marketing leadership role in a leading FinTech company, Solutran, that is operating independently as part of Optum Finance.

A successful candidate will be responsible for marketing Solutran's leading consumer payments platform used by leading health plans, consumer product brands, and retailers. This position requires experience in B2B and B2C communications, and content for B2B marketing will be the primary focus. This position also supports a variety of marketing projects for company initiatives in other groups.

Local Twin Cities, Minnesota candidates only, please.

Essential

Duties & Responsibilities

• Work directly with CMO to develop and execute world-class marketing communications content related to key products and new product launches.
• Lead the team in creating and managing compelling content that resonates with target audiences. Content to include:
• Lead generation emails and marketing automation
• Corporate website
• Testimonials | White papers | Case studies
• Webinars
• Social posts
• Press releases, media kits
• Sales literature
• Ad tests
• RFP responses
• Coordinate conferences and tradeshows as needed.
• Input as requested to the content development of collateral/literature, sales presentations, program websites and program emails.
• Provide recommendations on product positioning, user experience enhancements and social media activation.
• Follow messaging strategy and ensure a consistent brand voice.
• Manage workflows to ensure projects are completed on deadline.
• Manage relationships with strategic partners and vendors.
• Collaborate regularly with cross-functional managers.
• Analyze data for targeting marketing communications.
• Attract and retain communications talent within the marketing team. Provide feedback and measure success for direct reports.
• Work with minimal direction while keeping projects highly visible.
• Other projects as assigned
  

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Minimum Qualifications

• BS or BA degree required in marketing, communications, or related emphasis.
• Approximately 8 years of experience in B2B marketing communications
• Strong organizational skills, experience leading a team to achieve organization goals
• Excellent collaboration skills, socially focused with a "how can I help you?" approach
• Energy builder with positive, "can do" attitude
• Excellent written and verbal communication skills
• Ability to manage multiple tasks/projects and deadlines at once
• Demonstrated track record of attention to detail
• Self-motivated, with a record of accomplishment
• Proficient with Microsoft Office products and marketing automation platforms such as Pardot or Marketo
  

Preferred Qualifications

• Experience with the Creative Cloud and PowerPoint presentation software
• Advanced degree (Masters, MBA)
• B2C marketing experience
• Healthcare communications experience
  

PHYSICAL DEMANDS

While performing the duties of this job, the employee is frequently required to sit, stand, walk, talk, or hear; uses hands to finger, handle, or touch objects or controls. The employee must have the ability to look at a computer monitor, utilize a keyboard and/or mouse for up to 8 hours per day. On occasion, the employee may be required to stoop, bend, or reach above the shoulders. The employee may occasionally lift, push, or pull up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORKING CONDITIONS

The position is a combination in-office (Plymouth, Minnesota) and work-from-home based position. Local Twin Cities candidates, only, please.

TRAVEL

This position does not require frequent travel.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Language Skills

Ability to read, analyze, and interpret general business. Ability to write reports and business correspondence. Ability to effectively present information and respond to questions from colleagues, clients, and vendors.

AAP/EEO

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law.

AAP/EEO

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristic protected by federal, state or local law.

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