Sales/Marketing Manager

Our Mission: Pelican Valley Senior Living is committed to providing comprehensive, high quality healthcare and residential services in our community.

Pelican Valley Senior Living seeks a Sales/Marketing Manager. Pelican Valley Senior Living is a three building senior living community in Pelican Rapids, Minnesota. We have a 33 bed care center, and two distinct assisted living communities that provide enhanced assisted living services and memory care assisted living. We have been a proud member of the Pelican Rapids community for more than 65 years.

Scope:

• Lead and guide campus sales to ensure overall occupancy goals are met and industry benchmarks are achieved.  
• Write content and copy for channels, campaigns, automation, internal audience, website and other strategies that are part of the customer journey.
• Responsible for overall management of housing sales pipeline across our campus, ensuring sales processes are followed and benchmarked conversion rates are achieved.
• Serve as an expert relationship builder and educator of features and benefits to potential residents and their families, ensuring needs are identified and met effectively to close the sale.
• Embrace and manage integrated technology solutions to help find, attract, engage, nurture, and convert leads to customers. 
• Responsible for driving website traffic and acquiring leads.
• Responsible for the planning, creating, and distributing content for use on the website and other social platforms.

Key Responsibilities:

• Responsible for ensuring overall occupancy goals are met and industry benchmarks are achieved. 
• In collaboration with Executive Director, create and execute annual sales and marketing plan to achieve occupancy goals.  
• Understanding and adapting to industry trends and best practices related to sales and marketing.
• Use an integrated marketing and sales approach to convert candidates to applicants.

• Responsible for overall management of housing sales pipeline for PVSL, ensuring sales processes are followed and benchmarked conversion rates are achieved
  • Ensure accurate, proper, and timely documentation in CRM of all leads generated and sales activities through the organization’s customer relationship management software
  • Demonstrate expertise and effectiveness in the organization’s sales process and sales pipeline management
  • Capture and validate key sales benchmark metrics to Executive Director and VP of Sales
• Be an expert relationship builder and educator of features and benefits to potential residents and their families ensuring needs are met to close the sale
  • Actively participate in the housing sales process by managing your own leads through the sales pipeline.
  • Successfully facilitate handoff to Housing Coordinator and/or Executive Director upon receipt of deposit.
  • Promote the organization’s continuum of products and services as needs are identified in the community at internal and external events and outside meetings
• Use our strong brand, compelling stories and relevant content to engage our target audience.
• Capture meaningful stories and testimonials to share our brand story and differentiators.
• Analyze data and key metrics to enhance our brand identity and convert online traffic into active leads.
• Embrace and manage integrated technology solutions to help find, attract, engage, nurture and convert leads to customers. 
• Manage lead communications such as chat bots, phone calls, texts, emails or social networking messaging platforms.
• Develop and manage organic social recruitment strategies on platforms including Facebook and LinkedIn
• Partner with the marketing team to ensure alignment for brand strategies, market-specific positioning and messaging and promotions, incentives or bonus’s
• Understand our ideal customers and how they relate to our products.
• Work closely with the Executive Director to ensure alignment in their role as it relates to strategically engaging in the sales process.
• Enhance the usability, design, content and conversions of our websites.
• Develop and track conversions to generate lead traffic.
• Plan, create and distribute content for use on the website and other digital platforms.
• Manage the design and content of our websites to create a meaningful, easy and relevant experience for our customers.
• Manage online brand and product campaigns to raise brand awareness.
• Plan, develop and manage digital marketing campaigns.
• Manage social media strategy and campaigns.
• Responsible for planning and budgetary control of all digital marketing.
• The duties and responsibilities listed above are representative of the nature and level of work assigned and are not necessarily all inclusive.

Education and Experience Required:

• Associates Degree in marketing, sales, English, communications, or similar field.
• 2 years of experience in the following areas:
  • customer relationship management
  • planning and implementing marketing and sales strategies
• Strong understanding of current marketing and sales concepts, strategy and best practice.
• Experience in healthcare, hospitality and/or senior housing preferred.
• Excellent written and verbal communication skills.
• Dedication to providing exceptional customer service.
• Must have a valid driver’s license. Travel is required.
• Must complete and pass a state required background study.
• Able to physically perform the duties required by the position.
• Required to have the ability to read, write and speak English well enough to communicate with staff, residents and visitors.

Reports To:

Executive Director

In keeping with federal, state and local laws, PVSL's policy forbids employees and associates from discriminating against anyone based on race, religion, color, creed, gender, age, marital status, national origin, sexual orientation, status with regard to public assistance, veteran status, familial status, disability or any other characteristic protected by law. PVSL is committed to establishing and maintaining a workplace free of discrimination. We are fully committed to equal employment opportunity. We will not tolerate unlawful discrimination in the recruitment, hiring, termination, promotion, salary treatment or any other condition of employment or career advancement. PVSL also provides reasonable accommodations to disabled employees and applicants as required by law.