Marketing Manager

It's an exciting time to be working at Bobcat Plus! Newly redesigned models, larger excavators and an expanding product line. We are Wisconsin's largest Bobcat dealer and growing. Are you an aggressive, hard-working marketing professional looking for an exciting new career? Do you thrive on using your creativity to develop content? We have an immediate opening in our marketing department. We sell and rent BOBCAT skid steer loaders, track loaders, excavators, utility vehicles and related equipment to contractor, government and homeowner markets. You will be managing the entire marketing program for our organization and developing our digital presence. Industry experience will be helpful.

The ideal candidate will be disciplined and high energy. An in depth knowledge of marketing is required to be successful in this role.

Responsibilities

• Manage website content
• Create and post social media pages and content
• Create and follow marketing budget
• Develop and implement point of sale marketing
• PR, participate in company events
• Create store branding and implement
• Coordinate marketing usage with managers
• Work with vendors to increase marketing budget
• Complete co-op requests with vendors
• Create and upload video content
• Manage radio advertising
• Assist with employee recruitment
• Email marketing
• Manage trade shows
• Enhance brand identity
• Orchestrate sales blitzes
• Study and analyze in marketing trends

Qualifications

• Bachelor's degree
• 2- 5 years of marketing experience
• Strong work ethic and communication skills
• Proficient in developing marketing content

Employment Type

Full-time