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Sr Marketing Specialist Project Planning

Employer
Doosan Bobcat North America
Location
West Fargo, ND
Salary
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Industry
Marketing and Advertising
Role
Marketing / Public Relations
Job Type
Long-Term
Hours
Full Time
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Job Details

Job Information

As our Senior Marketing Specialist in Project Planning, you will provide marketing planning leadership for North America marketing campaigns, initiatives, and projects spanning Doosan Bobcat sales programs, product and brand campaigns, and recruitment efforts. As a project planner, you will be responsible for planning, managing and executing campaigns and programs with key audiences through messaging/positioning, content, design, sponsorships, media planning and more ensuring deeper and longer-lasting relationships with the U.S. market, both within Doosan Bobcat and externally. A project planner is responsible for turning the strategist’s vision into reality. This is a high-visibility, high-volume, high-accountability position that plays a critical role in supporting the organization’s growth trajectory. 

Role & Responsibility

  • Brand & Project Plan Execution: Oversee development and execution of integrated brand and product campaigns across all channels.
  • Serve as input for all non-product, non-dealer focused planning: Partner with several internal teams to ensure that all programs that need marketing planning are supported (all constituents & work not led by Product, Website & Dealer Planning). Primary stakeholders include: Brand, Internal Comms, Human Resources, National Accounts.
  • Campaign and Content Development:  Develop campaign plan to deliver on a media, communication, content and design strategy and in alignment to marketing and organizational initiatives.
  • Experience Design: Plan cross-functional brand experience design programs to create connections with our brand among internal employees, prospects, customers, dealerships, partners, and more. Ensure all touchpoints reflect and represent the Doosan Bobcat brand.
  • Corporate Sponsorships/Influencer Marketing/Events: Support corporate sponsorships, influencer campaigns, and events (digital/physical) in generating awareness, and driving engagement with target audiences.
  • Budget Accountability: Plan deliverables against the annual brand budget and determine the appropriate allocation of spend to deliver initiatives on-time, in-full that support the overall business objectives. Forecast and report actuals on a monthly basis.
  • Cross-Functional Leadership: Develop deep relationships and provide cross-functional leadership on planning initiatives across the organization.
  • Executive Presence: Ability to communicate at executive levels and influence key stakeholders across the organization. Understands how to connect brand activities to business goals and initiatives.
  • Set Ambitious Goals: Set measurable, attainable-yet-audacious monthly/quarterly/annual goals for brand team, with properly assigned KPIs and hold team accountable for delivering against those goals; reporting KPIs on a regular basis.
     


Job Requirement

  • Bachelor’s degree required, preferably in journalism, communications, marketing, or related field.
  • 5+ years of progressive marketing and brand experience, including previous brand campaign experience.
  • Proven ability to implement and lead brand experience design programs and campaigns.
  • Advanced knowledge and understanding of digital and traditional marketing channel strategies.
  • Strong analytical skills and a data-driven approach to understand results and derive actionable insights.
  • Demonstrated experienced simplifying complex messages for different audiences through storytelling and experiences.
  • Experience building and managing high-performing brand and creative teams to deliver outstanding results, on-time through accountability and performance management.
  • Analytical, and data-driven; uses data to gather insights to inform decisions.
  • Experience building brand awareness using a variety of techniques to bring brands from an unknown to a well-known brand in the industry.
  • Confident, creative, and dynamic leader with excellent verbal communication skills, as well as strong prioritization, organization, and project management skills with a roll up your sleeves and can-do attitude.
  • Success in an organization and a fast-paced, entrepreneurial environment. Strong executive-level communications skills.
  • Travel:  10%.

#zrco

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. 

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

Beware of Fraudulent Job Offers and Solicitations

Any legitimate job offer will be preceded by an official selection process.

Nearest Major Market: Fargo

Company

Our people power our progress. Keeping our company moving forward means empowering employees with opportunities to grow and the resources necessary to be happy, healthy and productive. That’s why we offer our people a competitive and comprehensive benefits package. Here, you’ll enjoy full health coverage, paid time off, income protection, employee discounts on certain consumer goods, tuition reimbursement and more.

How do different cultures play a part in your organization?

Our North American headquarters is located in North Dakota, where we started the compact equipment industry. But our locations span the entire globe – dealers, manufacturing facilities and corporate offices – where innovation is driven forward worldwide. To continue expanding our reach, we’ve opened the Global Collaboration Center in the heart of downtown Minneapolis.

What skills, education, and experiences does your ideal candidate(s) have?

•Education Required: High School Diploma or Equivalent
•These are entry level opportunities
•Must be able to follow established methods and procedures and perform work accordingly. Must have the ability to work rapidly and under time pressure for extended periods of time in order to meet build requirements. Must possess the ability to read build sheets and blueprints.
•The ability to communicate with supervisors and fellow workers in both written and verbal forms at a level normally acquired through the completion of a high school diploma or GED is required.
•Job specific skills, techniques and safe work and equipment operating practices are learned through on-the-job and classroom training. General instructions are given on recurring duties, operations and assignments; detailed instructions are given on new duties, operations and assignments.

How would you describe the company leadership/team management? Our employees are the driving force behind our brand. We cultivate an environment where they feel valued and build their career while working for an industry leader. Career opportunities include positions in our corporate offices and manufacturing facilities. We also have a highly-competitive internship and co-op program. Your opportunity to contribute to the future of the compact equipment industry is right here.

Where do you see the company/organization in the upcoming years? https://www.bobcat.com/company-info/next-is-now

What do you feel candidates need to know about the company before applying?

Our success is powered by our people. Plain and simple. Their dedication and passion for empowering customers to accomplish more is what drives our continued industry leadership. Our integrated, global team of employees and dedicated dealers work together to deliver the best products and services; making lives, businesses and communities better and stronger.

Bobcat Company is both an employer and partner of choice, and we pride ourselves in attracting, retaining and developing top-tier talent and dealers to drive our mission forward.

Company info
Website
Location
North Dakota
United States
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