Partnership Marketing Manager

Digi-Key is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. The package includes a comprehensive health insurance plan featuring a low co-pay and no deductible plan as well as dental, vision, life, and long-term disability coverage; flexible spending accounts; competitive paid time off; relocation assistance; 401(k) and profit sharing; and education advancement. To learn more, visit our benefits and perks page .

Partnership Marketing Manager I

8:00 a.m. - 4:30 p.m. Monday-Friday

Position Overview

The Partnership Marketing Manager is responsible for developing and coordinating supplier marketing programs designed to win, reward, and retain customers and clients; leveraging supplier driven customer insights, positive relationship building, listening to concerns/addressing issues, and educating and sharing recommendations with internal partners on how to better serve the customer. This person is the primary liaison between the Supplier and Digi-Key Marketing; leveraging knowledge of the supplier base and internal marketing capabilities to provide optimal partnership marketing solutions. The Marketing Manager oversees Partnership Marketing creative activities for a specified group of suppliers in a manner which ensures a branded and effective customer experience. This position will be responsible for assisting and expanding the marketing business opportunities with these suppliers. This role will assist in driving market share; leading to the successful execution of supplier & customer strategy and goals.

This is not exclusively an essential onsite role, though may require some onsite attendance .

Responsibilities

Must be able to...

• Educate Suppliers, Product Managers | Directors, Supplier Business Development Managers | Directors and Strategic Program Development Managers | Directors on Digi-Key's overall marketing capabilities; providing unique product marketing solutions to supplier
• Provide insight to Digi-Key's Marketing team on Digi-Key's supplier base and their products; providing strategic guidance on ideal partnerships
• Oversight of assigned Digi-Key's supplier marketing program(s) and campaign plans from inception to completion. This will include development and implementation of marketing seminars and virtual events; attending onsite/offsite update meetings and participating in numerous conference calls. Completion of ongoing reporting of progress of the supplier programs in detail internally and externally, driving shared vision of what is needed for further program expansion
• Create, optimize, and evolve supplier marketing strategies to gain | retain customers as well as retain | gain supplier support for collaborative marketing campaigns
• Develop an understanding of what is needed to create great supplier engagement & a great customer experience
• Lead the cross-functional team in the creation and preparation of supplier campaigns for execution including campaign strategy, offer development, business case creation and approval, communication brief development, and customer targeting
• Monitor supplier campaign progress on an ongoing basis, providing status updates to the stakeholders, evaluating progress and quality, managing risk and issue resolution and taking corrective action as necessary
• Identify opportunities to re-purpose existing supplier marketing assets into other forms of content, updating and modifying them as needed working with design, video and technical team members to execute and deliver content
• Stay abreast of standards, strategies, best practices and trends in digital and content marketing management & project management.
• Assist in the development of dashboards in conjunction with external business partners and other Digi-Key marketing personnel to give easy to read overviews of program activity & business value
• Evaluate marketing programs return on investment and develop new techniques to optimize web traffic to enable customer count growth and customer retention
• Perform quality assurance on landing pages and marketing collateral prior to supplier campaign launch
• Research and analyze industry and competitive conditions, customer needs, and supplier needs.
• Strive to align Partnership Marketing efforts with Digi-Key's core purpose strategy, resulting in targeted return on investment objectives.
• Discover new product marketing opportunities that support new designs and advanced technologies through strategy meetings with Suppliers.
• Prepare and present presentations to various audiences to convey the partnership marketing value
• Work with Marketing Associate on billing & invoicing for collaborative partnerships; engaging with suppliers as needed to obtain reimbursement for supplier marketing programs
• Build a bottoms-up annual budget for assigned supplier partners; leveraging previous history, yearly
• Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time

Other Typical Tasks May also Include:

• Report on sales and response rates by customer segment for executed supplier marketing campaigns; understanding if Digi-Key is gaining | retaining customers in the most productive business segments; assist in designing reports to make them as useful and productive as possible
• Track response rates and customer retention rates from the various lists for new customer acquisition
• Participate in staff meetings and attends other relevant meetings and seminars as needed | requested
• Take on additional responsibilities from Partnership Marketing leadership
• May travel - internationally & domestically - as needed for the business; tradeshows, supplier meetings, etc.
• May participate in job shadow activities for other Partnership Marketing staff or other areas of the company as requested
• May participate in User Acceptance Testing
• May participate in the creation of training & documentation of processes as well as the facilitation of training
• Other duties as assigned including but not limited to possible reallocation of efforts to other organizations per business need and management request

Required Knowledge, Skills and Experience

Minimum/Essential Qualifications:

• High School diploma or equivalent
• Typically, 3+ years of experience in Marketing or in customer | supplier facing related role
• Understand the various functions of Digi-Key, how they work together as well as the industry Digi-Key operates in
• Knowledge of Digi-Key brand and its principles
• Demonstrated comfort in presenting to a small audience in a business meeting setting
• Demonstrated technical aptitude
• Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
• Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body
• Must be able to perform the following behavioral competencies; attention to detail, communication, customer/client focus, ethical conduct, initiative, marketing capacity, manages execution, personal effectiveness/credibility, positive attitude, professionalism, problem solving/analysis, project management, thoroughness, and time management

Preferred Qualifications:

• Associate's Degree in Marketing, Technology | Technical, Business Administration or similar area of study or equivalent, relevant work experience
• Knowledge of Digi-Key's marketing products | services & tools
• Experience with technical products and solutions

Digi-Key Electronics is an Equal Opportunity Employer. We encourage qualified minority, female, veteran and disabled, and other diverse candidates to apply and be considered for open positions.

If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or careers.us@digikey.com .

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