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Sr. Search Engine Optimization Analyst

Employer
Digi-Key Electronics
Location
Bloomington, MN
Salary
Join our team!

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Industry
Technology
Role
Other
Job Type
Long-Term
Hours
Full Time

Job Details

Digi-Key is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. The package includes a comprehensive health insurance plan featuring a low co-pay and no deductible plan as well as dental, vision, life, and long-term disability coverage; flexible spending accounts; competitive paid time off; relocation assistance; 401(k) and profit sharing; and education advancement. To learn more, visit our benefits and perks page .

Schedule (may change based on business needs):

Monday- Friday 8:00 am - 5:00 pm

Position Overview:

The Search Engine Optimization (SEO) team is responsible for driving traffic and visibility to Digi-Key's website from search engines through unpaid efforts.

The Sr. SEO Analyst is responsible for national and international SEO performance through oversight, creation and execution of

organic search marketing strategies and best practices for all Digi-Key operating company websites. This includes improved

keyword search rankings, increased organic traffic, site optimization and content idea creation.

This is not exclusively an essential onsite role, though may require some onsite attendance.

Remote work may be available for the following states: AZ, AR, CA, IL, MA, MI, MN, NH, NY, ND, NJ, OH, SC, SD, TX, VA, WI

Responsibilities: Must be able to...
  • Increase relevant website traffic, engagement and sales conversion through:
  • Propose new SEO ideas and projects then develop these programs to achieve channel goals.
  • Research, develop, implement, and maintain SEO strategy for website, on and off-page.
  • Stay up to date on Organic Search algorithm updates.
  • Create, innovate, and think of dynamic ways to incorporate SEO into marketing initiatives.
  • Monitor premium search engine listings in top search engines by country.
  • Perform ongoing keyword discovery, expansion and optimization around new products, technologies, and site structure.
  • Actively optimize web pages, analyze data and track results.
  • Advise changes to website architecture, content, linking and other factors to improve Organic Search positions.
  • Collaborate with Search Engine Marketing (SEM) team to uncover areas of opportunity for both SEO and SEM.
  • Lead, Direct, and collaborate with internal and external marketing and content teams to drive SEO in content creation.
  • Provide SEO specs for new marketing content (product pages, articles, blogs, etc.) as requested by internal Digi-Key departments.
  • Work with internal IT development teams to ensure SEO best practices are properly implemented.
  • Act as the lead SEO liaison ensuring awareness and implementation of SEO.
  • Mentor new and current SEO Analysts through guidance and knowledge sharing.
  • Report on key operational metrics and create actionable trend information for key performance indicators to ensure our team has the information necessary to make informed business, marketing and sales decisions.
  • Perform website audits with recommendations to ensure SEO best practices are being utilized.
  • Perform other related duties as assigned
  • Demonstrates the following behavioral competencies: Relationship Building, Developing Others, Information Seeking, Continuous Learning


Other typical tasks may include:
  • Participates in administrative staff meetings and attends other meetings and seminars.
  • Travel when necessary


Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Required Knowledge, Skills, and Experience

Minimum/Essential Qualifications:
  • High School diploma or equivalent.
  • Two to three years of experience working with E-commerce (B2B/B2C) with experience in SEO or search related role
  • Knowledge of backlink strategies and SEO-friendly writing techniques
  • Must have an expert knowledge in Google Search Console and Bing Webmaster Tools.
  • Should have working experience with platforms such as SEMRush, Conductor, Brightedge, etc., Basic knowledge of CMS - Sitecore, WordPress, etc.
  • Exhibits an advanced understanding of HTML, JavaScript, and CSS.
  • Advanced understanding of technical and/or content SEO.
  • Proficient with Microsoft Office Suite or related software.
  • Well versed in: Crawl Budget, Indexation, Web Performance, International SEO, Structured Data, and Sitemaps
  • Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
  • Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body.


Preferred Qualifications:
  • Bachelors in Marketing, Business Administration or similar area of study or equivalent, relevant work experience
  • Base knowledge of Digi-Key brand and its principles
  • Base understanding of the electronic components industry
  • Search Experience in International Markets
  • Google Analytics experience


Digi-Key Electronics is an Equal Opportunity Employer. We encourage qualified minority, female, veteran and disabled, and other diverse candidates to apply and be considered for open positions.

If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or careers.us@digikey.com .

Equal Employment Opportunity is the Law

Equal Employment Opportunity is the Law Supplement

Pay Transparency

Company

As one of the fastest-growing electronic component distributors in the world, Digi-Key is ramping up. And we’re giving quality people lots of opportunities to grow. Here, you can find a role that fits your future with career development resources and an industry-leading benefits package including an $18/hour starting wage for full-time entry level positions with an additional $2,000 sign-on bonus. No matter where life takes you, Digi-Key is the kind of place you’ll want to stay put.

 

BENEFITS & PERKS:

We believe in hiring the best people - and offering a benefits package that makes them want to stay for the long term. Check out the benefits and perks you'll receive as a valued Digi-Key employee.
 

  • Health Insurance Plan
  • On-Site Clinic - save time and money without a co-pay or a need to clock out
  • Relocation Assistance - you could be eligible for relocation assistance 
  • 401(k) - with matching funds
  • Flexible Spending Account - enables you to pay for unreimbursed medical and dental expenses.
  • Time Off  - competitive time off to meet your needs

 

Company info
Website
Telephone
888-671-1725
Location
701 Brooks Avenue South
Thief River Falls
Minnesota
56701
United States

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