Marketing Specialist - Healthcare & Medical Markets

The Marketing Specialist - Healthcare & Medical Markets will help Trelleborg Sealing Solutions Americas understand what products, capabilities and services customers want, who will buy them and at what price in the market that the company is interested in pursuing.

This role is responsible for gathering and analyzing data on customers and competitors in the healthcare and medical segment to understand market conditions that will contribute to sales trends over time. This role is also responsible for contributing to the development of strategic plans in support of Segment Managers and Product Line Directors and is responsible for developing business cases for new capability development. Additionally, this role will assist in identifying potential acquisition targets as well as new business segments, product opportunities, and application areas with strong sales potential.

MARKET STRATEGY

• Conducts market research, supplies relevant data, and assists in the development of the marketing strategy for the healthcare and medical segment
• Conducts competitive research and benchmarking to define Trelleborg position within the healthcare and medical market
• Works in collaboration with other functional units within Trelleborg to ensure market strategy is effectively communicated and understood and the approach to the market is aligned
• Develops an industry network to help uncover trends and identify unmet needs for new products, capabilities, applications, services or segments for future focus
• Identifies, researches and analyzes potential acquisition targets in alignment with segment and company strategic plans

PRICING

• In collaboration with the Pricing team, delivers research that assists in determining market pricing for the segment, products, services or applications
• Establishes positions for products, capabilities, applications and servicing through utilization of pricing strategy.

LEAD MANAGEMENT:

• In cooperation with the Channel Manager, develops and implements criteria to make effective channel assignments for all leads coming to the business
• In cooperation with Segment Managers, identifies targeted prospective customers and proactively executes campaigns to develop them into leads for the direct channel to execute

BRANDING

• In cooperation with the Segment Manager, develops a brand strategy for assigned segments, products and applications
• Works in collaboration with Marketing Communications to position and promote the brand(s)

PRODUCT/SERVICE LAUNCHES:

• Contributes to business case development for new products, services and capabilities to ensure a holistic Marketing Americas approach
• Contributes to the development of new products, capabilities and services through the TITLE process
• Contributes to the development of launch materials for TITLE projects sponsored by segment managers
• Leads and executes product/service launches for projects not tied to a specific segment or developed within the TITLE process
• Measures and regularly reports on the ROI for TITLE projects

OPERATIONAL

• Assists in preparing documentation for customer proposals where there is a strategic need
• Scopes segment, product, service and application campaigns and works with the Marketing Communications team to implement and execute

• Bachelors Degree in Marketing, Business Administration or Management or other relevant disciplines
• MBA is preferred but not required.
• 5 years of marketing experience in the healthcare and medical industry
• Minimum 5 years business experience
• Experience within the sealing industry or contract manufacturing a plus

• Strong communication, analytical and presentation skills
• Strong interpersonal and collaborative skills
• Good organizational skills and ability to manage multiple projects with attention to detail
• Inherent curiosity and a desire to learn
• Influencing for impact
• Establishing trust and credibility
• Travel - up to 10%

Last Application Date: 2021-10-16

Apply Here

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