Product Marketing Manager, Construction Undercarriage
- Employer
- CNHI
- Location
- Racine
- Salary
- Competitive
View more
- Industry
- Construction
- Role
- Manager
- Job Type
- Long-Term
- Hours
- Full Time
As the Product Marketing Manager - Construction Undercarriage, Ground Engaging Tools (GET), and DIA Kits you will be responsible for developing & implementing a market strategy for assigned products that will increase sales revenues and margins across all CNH Industrial brands.
Responsibilities
Develop and successfully implement long-term product-line strategy/innovation plan
Develop and manage pricing strategies in collaboration with pricing analyst to improve competitiveness and profitability of assigned product lines
Provide necessary analysis to management on financial performance, competitive activities, and product gaps with regard to the products handled
Direct the marketing content of products through available channels of communication to both wholesale and retail customers
Define and schedule sales programs as needed, in partnership with management, to achieve commercial targets
Provide marketing support to the sales staff and dealers for assigned products through marketing activities, product training, customer visits, competitive comparisons, work plans and value propositions
In collaboration with Purchasing and Engineering, develop new products to fill identified gaps in product offering, as well as new product introduction opportunities
Support the Purchasing group in supplier relations and provide direction when supplier corrections or support are needed
Coordinate activities with purchasing, engineering, cataloging, pricing analysts, and materials to complete part number set-up and changes
Qualifications
Bachelor's degree in Marketing, Business Administration or related field
5+ years of experience with marketing, product management and/or related fields
The preferred candidate will have:
5+ years experience in Aftermarket/Parts & Service
5+ years experience with Construction aftersales business
Demonstrated experience in utilizing data analytics in decision making
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