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Beverage Sales Representative Milwaukee


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Hospitality and Tourism
Job Type
Full Time
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***Great Company Great Products***

General Beverage Sales Co. Milwaukee

Sales Representative

Department: Sales and Service

Job Status: Full Time

FLSA Status: Exempt

Reports To: Sales Manager

Work Schedule: 1st shift


Sales representatives are responsible for improving the sales of company products in each assigned account. They are responsible for directing, controlling and evaluating the delivery and merchandising activities at assigned accounts.


  • Conduct a sales call on all assigned accounts on the proper day and in the established sequence.
  • Make calls on new accounts within your area and establish a working relationship with them.
  • Consistently promote the sale of company products through personal selling efforts and regular contact with your accounts.
  • Ensure all displays within your accounts include the applicable POS.
  • Consistently work to improve profitability through product pricing.
  • Consistently pursue new product placements within your account base.
  • Secure primary locations within accounts for POS materials.
  • Monitor product pricing to ensure parity between competitive products.
  • Plan and coordinate on-premise promotions within accounts.
  • Maintain and operate your tablet unit proficiently and with regard to its safety.
  • Efficiently and correctly complete all necessary paperwork.
  • Build and maintain a working relationship and open communications with the owners, managers and employees of your accounts.
  • Demonstrate a sincere interest in the business success of each of your accounts.
  • Have a positive attitude about General Beverage and all fellow employees when in discussion with retailers.
  • Maintain open communications with managers and all fellow employees of General Beverage.
  • Dress and maintain your personal appearance in a professional manner and according to company policy.
  • Conduct your activities according to the requirements of company policies and procedures.
  • Report all accidents and/or injuries immediately to your Supervisor, HR or the General Manager.


Competency Statement(s)

  • Accountability - Ability to accept responsibility and account for his/her actions.
  • Accuracy - Ability to perform work accurately and thoroughly.
  • Ambition - The drive to achieve personal advancement.
  • Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
  • Communication, Oral - Ability to communicate effectively with others using the spoken word.
  • Competitiveness - Willingness to strive to get ahead or to finish projects.
  • Customer Oriented - Ability to take care of the customers' needs while following company procedures.
  • Decision Making - Ability to make critical decisions while following company procedures.
  • Friendly - Ability to exhibit a cheerful demeanor toward others.
  • Goal Oriented - Ability to focus on a goal and obtain a pre-determined result.
  • Honesty / Integrity - Ability to be truthful and be seen as credible in the workplace.
  • Initiative - Ability to make decisions or take actions to solve a problem or reach a goal.
  • Interpersonal - Ability to get along well with a variety of personalities and individuals.
  • Persistence - Ability to complete tasks or continue in a course of action in spite of opposition or discouragement.
  • Persuasive - Ability to influence others to change position or to adopt a specific point of view.
  • Relationship Building - Ability to effectively build relationships with customers and co-workers.
  • Reliability - The trait of being dependable and trustworthy.
  • Responsible - Ability to be held accountable or answerable for one's conduct.
  • Working Under Pressure - Ability to complete assigned tasks under stressful situations.

Education : High School Graduate or General Education Degree (GED)

Experience : Beverage and sales experience preferred


Certificates & Licenses

Hold a valid drivers license with a clean driving record.


Work will be conducted inside accounts that include liquor stores, grocery stores, convenience stores, taverns and restaurants. Some time will be spent inside of coolers. A portion of the day will also be spent outside and on the roadways, therefore heat, cold, rain, snow and ice can all be expected throughout the year in this position.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year


  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance


  • 8 hour shift
  • Monday to Friday

Supplemental Pay:

  • Bonus pay
  • Commission pay


  • High school or equivalent (Required)


  • beverage: 1 year (Preferred)


  • Driver's License (Required)

Work Location:

  • Multiple locations

Work Remotely:

  • No
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