Marketing Director

CRISP & GREEN?? is seeking a talented MARKETING DIRECTOR to add to our corporate team!

Hungry for an amazing opportunity? We're seeking talented, motivated and outgoing individuals who want to grow their career as fast as we're growing our brand. We believe in a team-oriented environment where employees are empowered and hard work is both noticed and rewarded. We seek to recognize potential and develop our talent to promote from within. If you're hungry for an amazing opportunity, we're ready to meet you!

DESCRIPTION:

The Marketing Director is responsible for creation, maintenance, and execution of CRISP & GREEN'S corporate marketing strategies. This starts with having a strong understanding of our company's values and understanding our brand and vision. Through proven motivation and initiative, the Marketing Director will create, enhance, manage, and execute all major marketing campaigns. Our ideal candidate is a results-oriented individual who's daily efforts are in line with C&G's growth aspirations.

POSITION DUTIES AND RESPONSIBILITIES:

• Lead brand marketing, seasonal integrated planning, brand media, partnerships and social media
• Forward plan marketing strategies, campaigns and activations collaborating with all key leaders across CRISP & GREEN's corporate team
• Create and oversee marketing plan for all of CRISP & GREEN's campaigns, programs, and events for corporate stores and overarching brand initiatives
• Analyze current and future trends and user behaviors
• Keep a clear and organized budget
• Work with creative, media and other agency partners to create breakthrough consumer communications across all touchpoints, from traditional media to digital data driven activations
• Build and grow social media presence and engagement
• Develop, design, plan and execute media assets and campaigns for social media channels
• Work alongside Franchise Marketing Director to ensure national campaigns and franchise plans are representative and deliver on the requirements that are needed to amplify CRISP & GREEN at a local level
• Develop, implement, and manage marketing metrics to develop measurable standards of success that can be easily understood and utilized regularly
• Lead, grow, and supervise an exceptional creative marketing team
• Oversee production and implementation of social campaigns, regular social media calendar content and real time marketing opportunities.
• Actively research and develop new opportunities for audience development to increase awareness of CRISP & GREEN programming and events in new and emerging markets

OTHER REQUIREMENTS:

• 5-8+ years marketing experience within a franchising model
• Bachelor's degree in marketing or closely related field
• Proven ability to remain "ahead of the game" in our brand presence and execution with all things marketing
• Strong, previous brand marketing experience
• Demonstrated expertise in transforming strategy and vision into actionable plans that deliver on and exceed goals
• Significant experience of working with agencies and 3rd party partners and able to demonstrate a global sensibility
• Creative strategic thinker, excellent listener and communicator who is constantly aware of the bigger picture whilst demonstrating a flexible attitude to regional approaches
• A strong diplomatic team player, ability to work collaboratively effectively across the wider business with other teams
• Demonstrate exceptional organizational and communication skills
• Creative and proactive in approach by producing new ideas and solutions