Manager, Demand Generation & Talent Building

WE GO BEYOND THE OBVIOUS, USING INTELLIGENCE, PASSION AND CREATIVITY TO INSPIRE NEW THINKING AND SHAPE THE WORLD WE LIVE IN. TO START A CAREER THAT IS OUT OF THE ORDINARY, PLEASE APPLY...

JOB DETAILS

Kantar is the world's leading data, insights, and consulting company. We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar's30,000 people based in more than 100 countries help the world's leading organisations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.

MANAGER, DEMAND & TALENT

NEW YORK, WORLD TRADE CENTER

ROLE DESCRIPTION

This new role will be involved with this agenda on educating our teams on our latest brand thinking and on promoting our new offer to the market.

As part of the Brand Guidance Domain in North America, the Manager, Demand & Talent will support in the goal towards ensuring that clients are excited to work with Kantar. Ensure that Kantar is an agency of choice that appears on all pitch lists. Key stakeholders to this role are Marketing, Regional Markets (Client Leads, New business), Clients, and Account Directors.

Support in driving awareness, interest and demand in the transformed Brand Guidance portfolio and ensure that Kantar's talent is delivering a new, higher impact client experience:

DEMAND GENERATION:

- Opportunity analysis and strategy to contact the different customer segments. Work with the regional teams to help drive local activation. Creating thought leadership such as blogs, video, webinars, and other content and publish it both internally (e.g., Workplace) and externally (e.g., LinkedIn). Promote our products to create buzz and establish customer preference. Plan and execute integrated marketing campaigns in partnership with Marketing to build the pipeline and mature existing opportunities; this includes campaign strategy, campaign objectives, and validation. Provide and write a significant amount of the marketing campaign content.

TALENT BUILDING:

- Creating valuable, educational content that can be both shared directly with clients and can be used by client service/ new biz teams. Adapt global training content, for example the global Brand Equity Academy, to the needs of the North American market. Identify need for further talent building initiatives, generate new learning content and run training programs, for example through North America's E-learning platform. Identify and develop Brand Guidance Champions in each office. Plan and execute weekly Brand Guidance Champions calls and contribute to the global Community calls.

Performance will be measured on:

- Increase in number of pitches
- Marketing lead and conversion metrics
- Number of internal training registrations and completes
- Number of client webinar registrations, show rate and evaluation
- Training evaluation survey
- Number of blog posts and content engagement
- Increase in solution confidence survey metrics

ROLE REQUIREMENTS

- Bachelor's degree from an accredited university or college
- Ideally, from one of the leading research companies with 3-5 years of experience in client servicing or sales

CAPABILITIES

- Should have a strong commercial outlook with a brand & marketing orientation
- Ability to create strong marketing content
- Has strong personal presentational skills
- Experience with generating thought leadership content
- Ability to operate in a multi-layered international matrix organisation and drive success through others across diverse business cultures
- Very strong written & verbal communications skills

BENEFITS

We provide a comprehensive, highly competitive benefits package, including

- Medial plans with comprehensive, affordable coverage for a range of health services
- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with matching
- Tuition Reimbursement, Commuter benefits
- Unlimited PTO

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us.We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted andare allowed toflourish in a space where their mental health andwellbeingis taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.

PRIVACY DISCLOSURE: PLEASE NOTE THAT BY APPLYING TO THIS OPPORTUNITY YOU CONSENT TO THE PERSONAL DATA YOU PROVIDE TO US TO BE PROCESSED AND RETAINED BY THE KANTAR GROUP LIMITED ("KANTAR"). YOUR DETAILS WILL BE KEPT ON OUR INTERNAL ATS (APPLICANT TRACKING SYSTEM) FOR AS LONG AS IS NECESSARY FOR THE PURPOSES OF RECRUITMENT, WHICH MAY INCLUDE YOUR DETAILS BEING SHARED WITH THE HIRING MANAGER.

LOCATION

New York, World Trade CenterUnited States of America

KANTAR REWARDS STATEMENT

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.