Digital Demand Generation Analyst

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?

YOUR ROLE

• Full ownership and management of the CRM tool for industrial Loctite business in North America
• Develop the B2B CRM Strategy in alignment with the business objectives
• Plan the B2B CRM Campaign Calendar with the B2B agency and internal marketing and business stakeholders.
• Develop campaign toolkits (email templates etc.) to be able to repurpose & run campaigns faster and more consistently, aligned to the calendar.
• Create smart customer segmentation methodologies
• Lead the set-up of ways of working to drive efficiencies and best practice sharing with cross-functional stakeholders of Loctite North America business
• Lead the operations team in the agency to ensure quality implementation of campaigns
• Work with the operations team in the media agency to ensure delivery of reporting and insight, meeting business KPIs, and implement appropriate test and learn plans
• Engage and coordinate with multiple stakeholders of the organization (Marketing, inside sales, sales, customer experience) and partner agencies to help define agreed objectives, processes, campaign briefings, and reporting/measurement.
• Coordinate standard database dashboard reporting and insights
• Engage your day-to-day stakeholders with CRM communications activity and share the insights driven by the marketing programs
• Fully understand the CRM Strategy and give input to cross-functional teams about end-to-end demand and new opportunity generation

YOUR SKILLS

• Bachelor's degree, preferably in marketing with specialization in digital marketing
• Strong interest in digital marketing and willingness to work with digital tools and infrastructure
• Interest in marketing automation technologies: Adobe, Salesforce, SAP
• Interested in learning and using data analytics tools - Google Analytics, Marketo Analytics, POWER BI
• Must be a good influencer, to work with technology (e.g., product owners) as well as business teams to help bring everyone together to deliver great consistent, and impactful digital campaigns
• Willing to work in high performing Digital teams
• Must be self-motivated with the ability to multi-task successfully and operate within budgetary and timeline constraints
• Result-oriented and focused on delivering on-time campaign activations
• Comfortable with providing creative feedback and driving performance to creative and media agencies
• Strong analytical and data-driven insight skills
• Interest in web content creation and maintenance, campaign activation, and optimization
• Good written and verbal communication (clear, accurate, complete, and actionable)

The salary for this role is $71,700.00 - $83,900.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in Connecticut. This salary range may also be modified in the future.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.