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Email Marketing Associate

Employer
Digi-Key Electronics
Location
Thief River Falls, MN
Salary
Join our team!

Job Details

Digi-Key is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. The package includes a comprehensive health insurance plan featuring a low co-pay and no deductible plan as well as dental, vision, life, and long-term disability coverage; flexible spending accounts; competitive paid time off; relocation assistance; 401(k) and profit sharing; and education advancement. To learn more, visit our benefits and perks page .

Position Overview:

An Email Marketing Associate will exhibit expertise in Marketing Automation, Predictive Analytics, Lead Nurturing, and the art and science of messaging. This position will utilize those skills in various aspects of Digi-Key's email marketing initiatives for prospecting to new customers and increasing loyalty among existing customers.

This is not exclusively an essential onsite role, though may require some onsite attendance.

Responsibilities:

Must be able to...
  • Execute|deploy various channel marketing initiatives
  • Adhere to production schedules and deadlines
  • Collate creative content to produce ultimate send pieces
  • Interact as needed with vendor partners to execute marketing initiatives
  • Ensure the creative approval process for design requirements is met prior to submitting
  • Develop proficiency in necessary systems such as marketing automation and content management
  • Provide analytic data related to your email marketing initiatives
  • Serve as marketing liaison to other Digi-Key departments for cross channel campaigns
  • Set-up, test and launch email campaigns with heavy emphasis on customer segmentation, testing protocol and technical execution
  • Understand and utilize reporting of automated, trigger and transactional emails and implement new product recommendations to improve performance
  • Create new email templates, segmentation filters and update existing email creatives. Contribute towards the continued modernization and evolution of the brand
  • Ensure rendering consistency of email campaigns in webmail and app-based email clients (Gmail, Outlook.com, iOS Mail, Windows Mail, etc.)
  • Optimize graphic elements for desktop and mobile devices
  • Develop HTML for email creative. Code new personalization modules and version emails to support segmentation strategies
  • Manage reporting of automated, trigger and transactional emails and implement new product recommendations to improve performance
  • Exhibit the following behavioral competencies: Time Management, Manage Execution, Thoroughness, Problem Solving & Analysis

Other duties as assigned including but not limited to possible reallocation of efforts to other organizations per business need and management request.

Other Typical Tasks May Also Include:
  • Take on additional responsibilities from the Email Marketing Managers or Email Marketing leadership

Required Knowledge, Skills, and Experience (Minimum/Essential Qualifications):
  • High School diploma or equivalent
  • • Bachelor's Degree in Marketing, Business Administration or similar area of study or equivalent, relevant work experience
  • Typically, 1-2 years of experience working at Digi-Key with experience in Marketing or in customer|supplier facing related role
  • Typically, 0-2 years prior email marketing experience.
  • Strong understanding of the various functions of Digi-Key, how they work together as well as the industry Digi-Key operates in
  • Knowledge of Digi-Key brand and its principles
  • Thoroughness and exceptional accuracy proofing emails.
  • Meticulous with managing data across different spreadsheets and platforms.
  • Swiftly re-prioritize tasks, manage change, and re-adjust strategies based on client needs.
  • Be a problem solver and have a proactive approach to tackling projects.
  • Self-motivated to work independently and prioritize and manage numerous deadlines.
  • Excellent writing skills.
  • Strong communication and customer service skills.
  • Comfortable executing upon A/B test hypotheses such as subject lines, content, design/layout, or timing to increase customer engagement and retention while decreasing unsubscribes (Preferred)
  • Good understanding of enterprise lead and sales funnel workflow knowledge e.g. Integration across Sales, Marketing, Customer support (Preferred)
  • Working knowledge of the ecommerce / online retail space, CRM integrations (Salesforce, Eloqua, HubSpot, Marketo etc.), shopping engines, and complex integrations (Preferred)
  • Experience with email deployment platforms (Preferred)
  • Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
  • Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body


Preferred Qualifications:
  • Marketo experience is preferred
  • Email deployment certifications (e.g. Marketo, Google, etc) (Preferred)
  • Bachelor's Degree in Marketing, Business Administration or similar area of study or equivalent, relevant work experience
  • BA/BS in Web Design and Development, Computer Science, Information Technology, Communications, Marketing,
  • 3+ years of hands-on experience in email campaign building and list selection preferred.
  • 3+ years experience in front-end web development with strong knowledge of hand-coding HTML and CSS
  • Previous experience in CRM, loyalty, acquisition marketing, and lead management is a plus


Digi-Key Electronics is an Equal Opportunity Employer. We encourage qualified minority, female, veteran and disabled, and other diverse candidates to apply and be considered for open positions.

If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or careers.us@digikey.com .

Equal Employment Opportunity is the Law

Equal Employment Opportunity is the Law Supplement

Pay Transparency

Company

As one of the fastest-growing electronic component distributors in the world, Digi-Key is ramping up. And we’re giving quality people lots of opportunities to grow. Here, you can find a role that fits your future with career development resources and an industry-leading benefits package including an $18/hour starting wage for full-time entry level positions with an additional $2,000 sign-on bonus. No matter where life takes you, Digi-Key is the kind of place you’ll want to stay put.

 

BENEFITS & PERKS:

We believe in hiring the best people - and offering a benefits package that makes them want to stay for the long term. Check out the benefits and perks you'll receive as a valued Digi-Key employee.
 

  • Health Insurance Plan
  • On-Site Clinic - save time and money without a co-pay or a need to clock out
  • Relocation Assistance - you could be eligible for relocation assistance 
  • 401(k) - with matching funds
  • Flexible Spending Account - enables you to pay for unreimbursed medical and dental expenses.
  • Time Off  - competitive time off to meet your needs

 

Company info
Website
Telephone
888-671-1725
Location
701 Brooks Avenue South
Thief River Falls
Minnesota
56701
United States

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