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Marketing Manager Paid Search

Employer
Doosan Bobcat North America
Location
Minneapolis, MN
Salary
Join our team!

Job Details

Job Information

As a Marketing Manager of Paid Search, you will lead the optimization of Paid Search programs and campaigns for Bobcat.

 

In addition, you will have accountability for results of Paid Search and will manage advanced budgets, planning, implementation, monitoring, optimization, analysis and reporting.  You will also have responsibility for the development of the Paid Search team, including training and support of team members.
 

Role & Responsibility

Guide, manage, optimization and management of paid search (PPC) programs, including: 
  • Strategy and campaign planning 
  • Campaign tactics and segmentation strategy, with a customer first mindset
  • Strategic partner management (Google, Microsoft, Merchant Center, Product Feeds, etc.) 
  • Actively identify new test and learn opportunities within Paid Search to build on expertise and unlock new capabilities
  • Custom analysist, reporting and insights that can scale across categories

Advance marketing planners and other internal stakeholders, including: 
  • Creation of tactical channel strategies, analyzing performance data to provide intelligent synthesis, interpretation, and appropriate action plans
  • Communicate with marketing planners on all elements of performance of paid search performance

Team Development: 
  • Develop internal direct report. Guiding on best practices and career development areas


Job Requirement

  • Bachelor’s degree in Marketing, Business, Finance or related field 
  • 7+ years of experience with enterprise level paid search marketing (SEM) programs 
  • Team leadership and employee development 
  • Proven track record of success driving strong, positive results through PPC and Shopping campaigns 
  • External partner management (Google, Microsoft, technology partners, etc.) 
  • Previous experience in performance marketing and shopping campaigns 
  • Exceptional and demonstrated analytical skills, critical thinking skills 
  • Strong verbal, written communication, and presentation skills 
  • Extremely organized and detail oriented 
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines 
  • Highly motivated and a proactive problem solver
  • #CB
  • #GD


As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. 

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

Beware of Fraudulent Job Offers and Solicitations

Any legitimate job offer will be preceded by an official selection process.

Company

Our people power our progress. Keeping our company moving forward means empowering employees with opportunities to grow and the resources necessary to be happy, healthy and productive. That’s why we offer our people a competitive and comprehensive benefits package. Here, you’ll enjoy full health coverage, paid time off, income protection, employee discounts on certain consumer goods, tuition reimbursement and more.

How do different cultures play a part in your organization?

Our North American headquarters is located in North Dakota, where we started the compact equipment industry. But our locations span the entire globe – dealers, manufacturing facilities and corporate offices – where innovation is driven forward worldwide. To continue expanding our reach, we’ve opened the Global Collaboration Center in the heart of downtown Minneapolis.

What skills, education, and experiences does your ideal candidate(s) have?

•Education Required: High School Diploma or Equivalent
•These are entry level opportunities
•Must be able to follow established methods and procedures and perform work accordingly. Must have the ability to work rapidly and under time pressure for extended periods of time in order to meet build requirements. Must possess the ability to read build sheets and blueprints.
•The ability to communicate with supervisors and fellow workers in both written and verbal forms at a level normally acquired through the completion of a high school diploma or GED is required.
•Job specific skills, techniques and safe work and equipment operating practices are learned through on-the-job and classroom training. General instructions are given on recurring duties, operations and assignments; detailed instructions are given on new duties, operations and assignments.

How would you describe the company leadership/team management? Our employees are the driving force behind our brand. We cultivate an environment where they feel valued and build their career while working for an industry leader. Career opportunities include positions in our corporate offices and manufacturing facilities. We also have a highly-competitive internship and co-op program. Your opportunity to contribute to the future of the compact equipment industry is right here.

Where do you see the company/organization in the upcoming years? https://www.bobcat.com/company-info/next-is-now

What do you feel candidates need to know about the company before applying?

Our success is powered by our people. Plain and simple. Their dedication and passion for empowering customers to accomplish more is what drives our continued industry leadership. Our integrated, global team of employees and dedicated dealers work together to deliver the best products and services; making lives, businesses and communities better and stronger.

Bobcat Company is both an employer and partner of choice, and we pride ourselves in attracting, retaining and developing top-tier talent and dealers to drive our mission forward.

Company info
Website
Location
North Dakota
United States

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