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Senior Marketing Strategist

Employer
Blue Cross Blue Shield of ND
Location
Fargo, North Dakota
Salary
Join our team!

Job Details

Job Summary

The Senior Marketing Strategist is responsible for designing and implementing marketing communications strategies that support organizational objectives and help achieve marketing and sales objectives for key lines of business. This position constantly analyzes data and distills key insights to determine the best way to build brand equity, to promote a product or service and to obtain, retain or engage the customer.

This opportunity is eligible for a hybrid work arrangement based out of our Fargo, ND office. We empower our employees to find a work style that is best for them.  Click Life at Blue | BCBSND to learn more.

 

Essential Functions
  • Serves as a strategic partner to sales, driving annual and ongoing marketing communications planning and execution for key lines of business.
  • Develops marketing initiatives and campaigns based on customer data and makes recommendations to sales and marketing teams regarding the promotion of company products.
  • Identifies effective performance indicators to analyze the performance of existing marketing strategies. Tracks and measures marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI.
  • Develops impactful, customer-driven strategic messaging and programs that enhance our market position and drive revenue and growth.
  • Collaborates closely with internal and external creative, media planning and sales enablement partners to execute line of business marketing communications tactics.
  • Provides ongoing communication with the line of business, executives and other relevant stakeholders on plan and project implementation, with a strong focus on execution excellence and responsiveness.
  • Develops business cases to support new marketing strategies, budget requests, projects, and marketing plans.
  • Monitors the competitive environment, segment audience behaviors and expectations, as well as marketing communications trends to identify insights.
  • Actively applies insights to shape or adapt strategy to ensure the Company’s engagement remains relevant and returning.
  • Ensures brand and industry compliance standards are upheld across all lines of business marketing communications activities.

 

Knowledge, Skills and Abilities

Communication (Verbal/Written)

Advanced

Relationship Management

Intermediate

Strategic Focus

Intermediate

Consultative/Advisory Approach to Clients

Intermediate

Prioritization and Organization of Work

Advanced

Analytical Thinking

Advanced

 

Education Requirements

Required: Bachelor's

Preferred: Bachelor's

Field(s) of Study: Marketing, Advertising, Communications, Business, or related field

 

Experience Requirements

Required: Minimum of 6 Years

Preferred: Minimum of 8 Years

Experience Details: Minimum of 6 years of customer segment marketing, sales, marketing communications, marketing plan development, advertising, strategic planning, or related experience is required. Health insurance, healthcare industry or agency-related experience is preferred.

 

Certification, Licensures & Registration Requirements

Title: N/A

 

 

State or Agency: N/A

 

Equivalent combination of education, experience or training determined to be acceptable by Human Resources may be substituted, unless regulated by contract or program standards

 

Physical Demands

Use of Computer, Telephone or Other Devices

Constant (90-100%)

Typing/Data Entry

Frequent (60-90%)

Hearing

Frequent (60-90%)

Sitting

Frequent (60-90%)

Talking

Frequent (60-90%)

Travel

Rare (0-30%)

Other Information

Job Posting Policy

Employees new to Blue Cross Blue Shield of North Dakota are eligible to apply for positions within their assigned department after successfully completing 90-days in their role. For positions outside of their department, new employees should attain a minimum of six months of service before applying for a new role. Exceptions to this are acceptable, provided there is good business justification for making the move.

Equal Opportunity Employment

Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individual with Disabilities, as well as Sexual Orientation or Gender Identity.

For questions, please email careers@bcbsnd.com

This job posting will be closed 7/12/2022 at 8:00AM CST. No further applications will be considered.

Company

TWO WORDS – MEMBERS FIRST.

That sums up why we’re here. And according to member satisfaction surveys, 95.6% say we’ve done a great job at maintaining that focus.

With that said, there are still mountains to move. America’s health care system needs an overhaul and Blue Cross Blue Shield of North Dakota is taking a lead role. To accomplish that, we need BOLD people who believe they can make an impact.

Are you ready to shake up an industry?

If you’re passionate about taking on our nation’s number one health care concern, there may be a place for you on one of our teams.

Company info
Website
Location
4510 13th Ave. S.
Fargo
ND
58103
United States

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