Senior Marketing Strategist
- Employer
- Blue Cross Blue Shield of ND
- Location
- Fargo, North Dakota
- Salary
- Join our team!
View more
- Industry
- Marketing and Advertising
- Role
- Marketing / Public Relations
- Job Type
- Long-Term
- Hours
- Full Time
You need to sign in or create an account to save a job.
Job Details
Job Summary
The Senior Marketing Strategist is responsible for designing and implementing marketing communications strategies that support organizational objectives and help achieve marketing and sales objectives for key lines of business. This position constantly analyzes data and distills key insights to determine the best way to build brand equity, to promote a product or service and to obtain, retain or engage the customer.
This opportunity is eligible for a hybrid work arrangement based out of our Fargo, ND office. We empower our employees to find a work style that is best for them. Click Life at Blue | BCBSND to learn more.
Essential Functions
Knowledge, Skills and Abilities
Communication (Verbal/Written)
Advanced
Relationship Management
Intermediate
Strategic Focus
Intermediate
Consultative/Advisory Approach to Clients
Intermediate
Prioritization and Organization of Work
Advanced
Analytical Thinking
Advanced
Education Requirements
Required: Bachelor's
Preferred: Bachelor's
Field(s) of Study: Marketing, Advertising, Communications, Business, or related field
Experience Requirements
Required: Minimum of 6 Years
Preferred: Minimum of 8 Years
Experience Details: Minimum of 6 years of customer segment marketing, sales, marketing communications, marketing plan development, advertising, strategic planning, or related experience is required. Health insurance, healthcare industry or agency-related experience is preferred.
Certification, Licensures & Registration Requirements
Title: N/A
State or Agency: N/A
Equivalent combination of education, experience or training determined to be acceptable by Human Resources may be substituted, unless regulated by contract or program standards
Physical Demands
Use of Computer, Telephone or Other Devices
Constant (90-100%)
Typing/Data Entry
Frequent (60-90%)
Hearing
Frequent (60-90%)
Sitting
Frequent (60-90%)
Talking
Frequent (60-90%)
Travel
Rare (0-30%)
Other Information
Job Posting Policy
Employees new to Blue Cross Blue Shield of North Dakota are eligible to apply for positions within their assigned department after successfully completing 90-days in their role. For positions outside of their department, new employees should attain a minimum of six months of service before applying for a new role. Exceptions to this are acceptable, provided there is good business justification for making the move.
Equal Opportunity Employment
Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individual with Disabilities, as well as Sexual Orientation or Gender Identity.
For questions, please email careers@bcbsnd.com
This job posting will be closed 7/12/2022 at 8:00AM CST. No further applications will be considered.
The Senior Marketing Strategist is responsible for designing and implementing marketing communications strategies that support organizational objectives and help achieve marketing and sales objectives for key lines of business. This position constantly analyzes data and distills key insights to determine the best way to build brand equity, to promote a product or service and to obtain, retain or engage the customer.
This opportunity is eligible for a hybrid work arrangement based out of our Fargo, ND office. We empower our employees to find a work style that is best for them. Click Life at Blue | BCBSND to learn more.
Essential Functions
- Serves as a strategic partner to sales, driving annual and ongoing marketing communications planning and execution for key lines of business.
- Develops marketing initiatives and campaigns based on customer data and makes recommendations to sales and marketing teams regarding the promotion of company products.
- Identifies effective performance indicators to analyze the performance of existing marketing strategies. Tracks and measures marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI.
- Develops impactful, customer-driven strategic messaging and programs that enhance our market position and drive revenue and growth.
- Collaborates closely with internal and external creative, media planning and sales enablement partners to execute line of business marketing communications tactics.
- Provides ongoing communication with the line of business, executives and other relevant stakeholders on plan and project implementation, with a strong focus on execution excellence and responsiveness.
- Develops business cases to support new marketing strategies, budget requests, projects, and marketing plans.
- Monitors the competitive environment, segment audience behaviors and expectations, as well as marketing communications trends to identify insights.
- Actively applies insights to shape or adapt strategy to ensure the Company’s engagement remains relevant and returning.
- Ensures brand and industry compliance standards are upheld across all lines of business marketing communications activities.
Knowledge, Skills and Abilities
Communication (Verbal/Written)
Advanced
Relationship Management
Intermediate
Strategic Focus
Intermediate
Consultative/Advisory Approach to Clients
Intermediate
Prioritization and Organization of Work
Advanced
Analytical Thinking
Advanced
Education Requirements
Required: Bachelor's
Preferred: Bachelor's
Field(s) of Study: Marketing, Advertising, Communications, Business, or related field
Experience Requirements
Required: Minimum of 6 Years
Preferred: Minimum of 8 Years
Experience Details: Minimum of 6 years of customer segment marketing, sales, marketing communications, marketing plan development, advertising, strategic planning, or related experience is required. Health insurance, healthcare industry or agency-related experience is preferred.
Certification, Licensures & Registration Requirements
Title: N/A
State or Agency: N/A
Equivalent combination of education, experience or training determined to be acceptable by Human Resources may be substituted, unless regulated by contract or program standards
Physical Demands
Use of Computer, Telephone or Other Devices
Constant (90-100%)
Typing/Data Entry
Frequent (60-90%)
Hearing
Frequent (60-90%)
Sitting
Frequent (60-90%)
Talking
Frequent (60-90%)
Travel
Rare (0-30%)
Other Information
Job Posting Policy
Employees new to Blue Cross Blue Shield of North Dakota are eligible to apply for positions within their assigned department after successfully completing 90-days in their role. For positions outside of their department, new employees should attain a minimum of six months of service before applying for a new role. Exceptions to this are acceptable, provided there is good business justification for making the move.
Equal Opportunity Employment
Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individual with Disabilities, as well as Sexual Orientation or Gender Identity.
For questions, please email careers@bcbsnd.com
This job posting will be closed 7/12/2022 at 8:00AM CST. No further applications will be considered.
Company
TWO WORDS – MEMBERS FIRST.
That sums up why we’re here. And according to member satisfaction surveys, 95.6% say we’ve done a great job at maintaining that focus.
With that said, there are still mountains to move. America’s health care system needs an overhaul and Blue Cross Blue Shield of North Dakota is taking a lead role. To accomplish that, we need BOLD people who believe they can make an impact.
Are you ready to shake up an industry?
If you’re passionate about taking on our nation’s number one health care concern, there may be a place for you on one of our teams.
Company info
- Website
- https://www.bcbsnd.com/jobs/
- Location
-
4510 13th Ave. S.
Fargo
ND
58103
United States
You need to sign in or create an account to save a job.
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert