Director Of Digital Marketing

Description:

Responsibilities:

??? Lead the development and implementation of go to market (GTM) strategy for digital products, digital media campaigns, and customer-facing digital applications and experiences that drive sales growth across all geographies

??? Oversee creation and refinement of digital marketing campaigns that are integrated across channels - develop strategies and commercial digital roadmaps that enable effective launch of marketing campaigns

??? Provide strategic direction to execute SEO and social media tactics that offer trackable, measureable results for growth across key lines of business and customer segments

??? Select, develop, motivate, train, and retain competent, engaged staff responsible for executing the digital GTM strategy

??? Influence and advise key stakeholders and senior leadership on best practices, usability research, and key performance indicators to support and deploy best in class digital customer touchpoints

??? Oversee investment in digital marketing and consumer engagement, including collaboration with vendors responsible for innovating the company's digital footprint and partnering with IT to identify appropriate tools and capabilities to achieve business objectives

??? Develop a data driven approach to evaluate digital marketing efforts through effective reporting capabilities and analysis, including the use of business intelligence tools, digital, and social media analytics and dashboards to measure and inform call to action, funnel attribution, ROI, segmentation, and market research efforts

??? Study and research competitors and new social / digital strategies and measurement tools, and innovate as needed to support the continued growth of the organization

??? Lead digital learning plans with cross-functional innovation teams, including developing and implementing test plans for digital channels to validate learning hypotheses and uncover key consumer messaging and product insights critical to continued success of the company's lean innovation programs

Skills:

Digital marketing, Email marketing, CRM Analysis, Marketing strategy, Social media, Marketing communications

Top Skills Details:

Digital marketing, Email marketing, CRM Analysis, Marketing strategy, Social media, Marketing communications

Additional Skills & Qualifications:

Qualifications:

??? Bachelor's degree in Marketing, Business, or related field.

??? 5+ years of progressive experience in positions of growing responsibility with expertise in web strategy development & execution, oversight & responsibility for paid media and content strategies to drive website traffic & conversion

??? 3+ years of experience leading web, digital, and advertising project teams

??? Advanced skills in Adobe creative suite products, Microsoft Suite, and CMS using standard ASP.Net technologies

??? Experience developing for cross-browser compatibility

??? Experience with A/B and multivariate experiments and conversion testing

??? Ability to build strong relationships with internal partners, stakeholders, and vendors to influence decision-making, drive desired results, and provide positive experiences

??? Keen attention to detail, with exceptional ability to multi-task and prioritize to meet deadlines in a fast-paced environment

Industry Experience?

- Less important on Jen's team. We can teach them to plan

- Looking at someone with brand/product experience (somebody from a CPG is perfect)

- Pulled their social person from Kimberly Clark and that's exactly the type of demeaner and analytics/base of training that we want

- Retail consumer goods where they use data and insights to drive results

Competencies/skill sets missing from your current team members that you are looking to add to your team through this hire?

Someone who has worked as a Brand Manager or Sr. Marketing Manager at CPG companies that have a mix of B2B and B2C audiences - something with a "longer product to market cycle" but focused on driving lead generation and customer experience to convert long-term and understand ROI and measurement around the above.

Experience Level:

Expert Level

Please Note: Scammers are posing as Aston Carter. We'll never contact you via Gmail, Telegram, or WhatsApp and we'll never solicit money from you.

At Aston Carter, we're dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions - from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless.

Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients' capabilities by seeking solvers and delivering solutions to address today's workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit . Aston Carter is a company within Allegis Group, a global leader in talent solutions.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call or email for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.