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Marketing Specialist Email Marketing

Employer
Doosan Bobcat North America
Location
Minneapolis, MN
Salary
Join our team!

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Industry
Marketing and Advertising
Role
Marketing / Public Relations
Job Type
Long-Term
Hours
Full Time
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Job Details

Job Information

As a Marketing Specialist for Email Marketing, you will collaborate with the Marketing Manager for Email Marketing in order to execute on the planning, implementation, monitoring, optimization, analysis, and reporting of email and direct mail campaigns for Bobcat. In this position, you have shared accountability for results of email and direct mail campaigns and will help to manage all aspects of the programs. You will partner with the Marketing Manager for Email Marketing to evangelize and educate marketing and sales teams of the email and direct mail mission, best practices, and opportunities. 

 

This position is open to Minneapolis, MN and offers a hybrid work arrangement working 3 days per week at the office and 2 days per week from home/remote. 

Role & Responsibility

  • Optimize email marketing plan including email marketing calendar, promotion campaign schedule, etc. based on business needs
  • Email campaign production and end to end email marketing campaigns and triggered/automated initiatives, including contact frequency
  • Development of detailed technical and data project specifications for email marketing success
  • Email campaign performance reviewing, evaluating and analysis; shared accountability for measurement, reporting and forecasting of email campaign results
  • Identify enhancements opportunities to maximize ROI and improve practices. Evaluation index will include open rate, click-through-rate and conversion rate of commercial email, as well as revenue growth driven by email marketing
  • Comply with industry rules and regulations governing commercial email communication (CAN-SPAM)
  • Communicate with marketing planners on all elements of performance of email initiatives


Job Requirement

  • Bachelor’s Degree in Marketing, Business or Finance
  • 2+ years of experience in email and/or digital marketing
  • Familiarity with HTML coding 
  • Experience managing Direct Mail programs a plus 
  • Proven email execution experience for direct to customer and business to business audiences
    • Email segmentation campaign tactics with a customer first mindset
    • Optimization through extensive testing strategies around targeting, content, frequency
    • Custom analysis, reporting and insights
  • Proven experience related to the following: 
    • Performance based, direct response marketing 
    • Test and learn best practices
    • Execution with data management platforms
    • Email platforms preferably Salesforce Marketing Cloud
  • Exceptional and demonstrated analytical skills, critical thinking skills
  • Strong verbal and written communication skills
  • Extremely organized and detail oriented
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Highly motivated and a proactive problem solver
  • #GD
  • #CB


As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. 

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

Beware of Fraudulent Job Offers and Solicitations

Any legitimate job offer will be preceded by an official selection process.

Company

Our people power our progress. Keeping our company moving forward means empowering employees with opportunities to grow and the resources necessary to be happy, healthy and productive. That’s why we offer our people a competitive and comprehensive benefits package. Here, you’ll enjoy full health coverage, paid time off, income protection, employee discounts on certain consumer goods, tuition reimbursement and more.

How do different cultures play a part in your organization?

Our North American headquarters is located in North Dakota, where we started the compact equipment industry. But our locations span the entire globe – dealers, manufacturing facilities and corporate offices – where innovation is driven forward worldwide. To continue expanding our reach, we’ve opened the Global Collaboration Center in the heart of downtown Minneapolis.

What skills, education, and experiences does your ideal candidate(s) have?

•Education Required: High School Diploma or Equivalent
•These are entry level opportunities
•Must be able to follow established methods and procedures and perform work accordingly. Must have the ability to work rapidly and under time pressure for extended periods of time in order to meet build requirements. Must possess the ability to read build sheets and blueprints.
•The ability to communicate with supervisors and fellow workers in both written and verbal forms at a level normally acquired through the completion of a high school diploma or GED is required.
•Job specific skills, techniques and safe work and equipment operating practices are learned through on-the-job and classroom training. General instructions are given on recurring duties, operations and assignments; detailed instructions are given on new duties, operations and assignments.

How would you describe the company leadership/team management? Our employees are the driving force behind our brand. We cultivate an environment where they feel valued and build their career while working for an industry leader. Career opportunities include positions in our corporate offices and manufacturing facilities. We also have a highly-competitive internship and co-op program. Your opportunity to contribute to the future of the compact equipment industry is right here.

Where do you see the company/organization in the upcoming years? https://www.bobcat.com/company-info/next-is-now

What do you feel candidates need to know about the company before applying?

Our success is powered by our people. Plain and simple. Their dedication and passion for empowering customers to accomplish more is what drives our continued industry leadership. Our integrated, global team of employees and dedicated dealers work together to deliver the best products and services; making lives, businesses and communities better and stronger.

Bobcat Company is both an employer and partner of choice, and we pride ourselves in attracting, retaining and developing top-tier talent and dealers to drive our mission forward.

Company info
Website
Location
North Dakota
United States
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