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Brand Marketing Manager

Employer
First PREMIER Bank/PREMIER Bankcard
Location
Sioux Falls
Salary
Competitive

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PREMIER Bankcard is looking for a Marketing Manager to oversee all day-to-day activities related to Brand. This role will report directly to the Director of Brand and Acquisition Marketing and will support the development and implementation of PREMIER Bankcard's credit card brand and story. Manage day to day activities of the Card Marketing channel assigned. This could include Direct Mail, Electronic (Online), Portfolio Fee Revenue and/or New Business. This includes maintaining strong working relationships with third-party marketing partners, vendors, and agencies, while supporting the financial, compliance, regulatory and operational objectives of PREMIER Bankcard.


Compensation and Schedule

Competitive pay based on prior work experience.

Full-time Hours:

Monday - Friday 8:00 a.m. - 5:00 p.m.


Essential Duties and Responsibilities

  • Execute and deliver on approved Brand, top-of-funnel campaign initiatives.
  • Responsible for crafting strategic recommendations, as well as creative briefs, to influence marketing programs and support growing Brand communication goals.
  • Serve as the key daily contact with agencies to manage creative execution of brand and product specific campaigns.
  • In partnership with the Director of Brand and Acquisition Marketing, collaborate and lead cross functional teams to implement PREMIER's brand across the organization.
  • Plan, champion and oversee brand strategies for the portfolio of PREMIER Bankcard products and services.
  • Knowledge in both traditional and digital channels, as well as understanding of consumer behavior and segmentation to make the Brand experience meaningful for our audiences.
  • Conduct tasks in a manner that complies with all consumer protection regulations and treats consumers fairly.


Essential job functions:

  • Implement brand marketing plans, brand guidelines, brand positioning and go-to-market strategies.
  • Write creative briefs and evaluate all creative against campaign briefs and brand guidelines.
  • Influence strategic, meaningful creative campaign ideas and execute at a high level of proficiency and critical thinking.
  • Identify marketing opportunities and work with marketing partners to develop strategies and effectively communicate plans.
  • Work with MIS Analytics to measure, report and track performance of all brand and product offers.
  • Utilize existing and new technologies to benchmark and report on customers awareness and understanding of the PREMIER Brand.
  • Experience working with, and leading, brand related research studies.
  • Strong experience in project management, strategy writing, and creative delivery will be integral to success in this role.
  • Be a collaborative "go-to" partner within a hard-working team of multi-disciplinary marketing leaders.
  • Ensure campaigns are delivered on time and on budget.


Skills and Qualifications

  • BS/MS degree in marketing or a related field
  • Minimum 3-5 years' experience in Brand management, preferably client-side experience in a mid-to-large sized national brand.
  • Prior agency role in client services or experience in managing agency partners.
  • Demonstrated success in assessing customer needs
  • Up-to-date with the latest trends and best practices in brand marketing and product development
  • Must be a team player, with a leadership mindset that inspires others within the organization.


Culture and Benefits

At First PREMIER Bank and PREMIER Bankcard, we've created a culture that emphasizes personal success, respect, health and wellness, fun and giving back. This is an environment where you will be rewarded, valued and celebrated for your hard work. We provide our employees a robust and expanded package of health benefits, incentives, growth and career advancement opportunities and some epic parties from concerts by big-name artists to giving away cars. We believe in investing in our employees, their families and our communities.


We're Investing in You

  • Additional monthly compensation for high performers in the form of incentives, spot awards and bonuses
  • Full medical benefits for 20+ hours/week. Medical plans and contributions to spending accounts with free dental, vision, EAP, life, AD&D, company match 401(k), long and short-term disability plans
  • Generous time off plans including PTO, Sick Pay, and Bonus Days
  • 401(k) - Dollar-for-dollar match up to 5% of total compensation, 100% employee-owned
  • Growth plans and career pathways having the opportunity to receive an hourly wage increase
  • PREMIER Wellness Program
  • Special discounts and pre-sell offers for Denny Sanford PREMIER Center events
  • Paid community volunteer hours
  • Special employee parties and incentives


Application Process

To ensure timely communication during the application process, please ensure that the "My Presence" portion of your profile is kept current. This should include your most recent phone number and email address. Additionally, please upload any relevant documentation, such as a cover letter and resume. Initial contact will be made via email. Please check your email regularly for any updates or sign in at to view any status changes.


Neither First PREMIER Bank nor PREMIER Bankcard, LLC discriminates in hiring or employment on the basis of race, color, religion, gender, national origin, age, disability, protected veteran status, or status within any other protected group.

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