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ACCOUNT EXECUTIVE - WEAU

Employer
Gray Television
Location
Eau Claire
Salary
Competitive

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About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WEAU:

WEAU 13 News broadcasts to 26 counties in western Wisconsin and southeastern Minnesota. We're an hour drive away from the Minneapolis/St. Paul metro area in a growing community with great schools and health care.

Job Summary/Description:

WEAU 13 News, the dominant media outlet in Western Wisconsin seeks a sales professional for our Account Executive position on our growing team. The primary responsibility of the Account Executive is to develop and sell creative marketing solutions using state-of-the-art targeted digital advertising solutions and the number one television station in the market. The ideal candidate must have the ability to strategize and negotiate multi-platform marketing and advertising projects, working independently to achieve revenue goals. We offer a paid training salary, excellent benefit and PTO package, and a commission structure that allows the right person to grow without limits.

Duties/Responsibilities include (but not limited to):

??? Researching and contacting new businesses daily to maintain a robust prospect list pipeline
??? Conducting comprehensive analysis of client's needs to determine the best strategies for a long-term advertising plan
??? Preparation and presentation of multi-platform advertising solutions using PowerPoint (or similar) to showcase the best digital and broadcast products to drive business success
??? Collaboration with internal colleagues to identify and help develop dynamic creative ideas for commercial and digital ad placements
??? Management of the entire sales process from prospecting to close to ensure the highest ROI for clients and long-term relationships
??? Accurate and timely use of sales support software for order entry, activity tracking, and proposal development

Qualifications/Requirements:

??? 1-3 years sales or business development experience, media or marketing experience preferred but we will train the right person if the fit is right
??? Excellent writing and communication skills
??? Ability to work independently and manage your time effectively
??? Ability to use creativity to solve problems
??? Ability to develop campaigns and motivate others
??? A real desire to understand your clients and their businesses
??? A thirst for ongoing learning: advertising, marketing, television, digital
??? Experience selling digital products/strategies including targeted digital display/video, social media, SEM, SEO
??? Experience developing dynamic PowerPoint presentations, knowledge of other MS Office products
??? Must meet the Gray Television driving requirements and have a valid driver's license

Qualified, interested applicants may go to , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, references and any additional supporting materials.

WEAU-TV/Gray Television Group, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.

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