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Construction Equipment Product Trainer

Doosan Bobcat North America
West Fargo, ND
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Job Type
Full Time

Job Details

Job Information

The Product Trainer is responsible for using industry and product knowledge along with a proficiency in adult learning to lead the creation and execution of strategic learning solutions that will enable the success of Bobcat dealer sales specialists. Key responsibilities will be to ensure that product information, training content, and other tools are developed through collaboration with internal and external resources in alignment with the department’s education philosophy and the company’s business goals. This position has an overall responsibility for product knowledge spanning multiple channels and departments.

Role & Responsibility

Training Content Delivery
  • Collaborate with other managers to organize, manage, and lead product-specific portions of hands-on, regional training events, with an emphasis on facilitation over presentation. 
  • Help develop and deliver all types of product training, including, but not limited to, competitive comparison training, selling skills to a technical audience, sales methodology training, and sales specialist on-boarding training. 
  • Manage the delivery of interactive and engaging virtual events that enable sales specialists to be more effective in their jobs. 
  • Facilitate instructor-led training (ILT) classes to impacted stakeholders, including implementing pre- and post-training communications and activities, and managing class logistics.        

Training Content Development
  • Collaborate with instructional designers, training specialists, and other training managers to define and develop learning using the 4X8 Proficiency Design Model, ADDIE, LTEM, and other proven product design models for an external, channel audience.
  • Define and generate metrics and analytics to prove the need for and defend the effectiveness of learning programs. 
  • Develop and deliver remote training using appropriate educational technology. 
  • Coordinate and facilitate regional, on-site training when needed. 

Cross-Department Collaboration 
  • Provide input and help execute a complex channel learning strategy within specific product segments.
  • Help define related processes to ensure alignment with business and workforce needs (including needs assessment and validation, measurements/ROI).
  • Initiate interactions with other departments including product management, marketing, and field sales/service staff to acquire information and validate content.
  • Collaborate with project and business subject matter experts to coordinate and develop new training content or revise/update existing content for outcomes-based training. 

Dealer & Customer Interactions
  • Professionally represent Bobcat at product demonstrations, dealer open houses, field training sessions, trade shows and fairs, and other events.
  • Provide thought leadership and subject matter expertise in the learning & development domain including line of sight to internal and external best practices.

Competitive Knowledge
  • Under the leadership of Sr. trainers and manager, help plan and execute a strategy to deliver and provide evidence of industry-leading product training. 
  • Stay abreast of current trends in the compact equipment industry, especially as they relate to products, sales, and dealer training. 
  • Arm sales specialists with critical training on Bobcat advantages.
  • Develop opportunities for peer-to-peer learning that will enable the sharing of competitive comparisons and feedback. 

Job Requirement

  • Education required: Bachelor’s degree or significant experience in lieu of degree.
  • Experience required: 3+ years of technical or sales instruction experience, preferably in an extended enterprise (channel) industrial or manufacturing environment. 
  • Equipment experience, preferably with construction equipment or agricultural equipment.
  • Ability to facilitate engaging and experiential learning programs and command the respect of sales specialists and product experts. 
  • Ability to work well with subject matter experts to develop industry leading online and in-person training content.
  • Travel required: 40% - 60%. 


Nearest Major Market: Fargo


Our people power our progress. Keeping our company moving forward means empowering employees with opportunities to grow and the resources necessary to be happy, healthy and productive. That’s why we offer our people a competitive and comprehensive benefits package. Here, you’ll enjoy full health coverage, paid time off, income protection, employee discounts on certain consumer goods, tuition reimbursement and more.

How do different cultures play a part in your organization?

Our North American headquarters is located in North Dakota, where we started the compact equipment industry. But our locations span the entire globe – dealers, manufacturing facilities and corporate offices – where innovation is driven forward worldwide. To continue expanding our reach, we’ve opened the Global Collaboration Center in the heart of downtown Minneapolis.

What skills, education, and experiences does your ideal candidate(s) have?

•Education Required: High School Diploma or Equivalent
•These are entry level opportunities
•Must be able to follow established methods and procedures and perform work accordingly. Must have the ability to work rapidly and under time pressure for extended periods of time in order to meet build requirements. Must possess the ability to read build sheets and blueprints.
•The ability to communicate with supervisors and fellow workers in both written and verbal forms at a level normally acquired through the completion of a high school diploma or GED is required.
•Job specific skills, techniques and safe work and equipment operating practices are learned through on-the-job and classroom training. General instructions are given on recurring duties, operations and assignments; detailed instructions are given on new duties, operations and assignments.

How would you describe the company leadership/team management? Our employees are the driving force behind our brand. We cultivate an environment where they feel valued and build their career while working for an industry leader. Career opportunities include positions in our corporate offices and manufacturing facilities. We also have a highly-competitive internship and co-op program. Your opportunity to contribute to the future of the compact equipment industry is right here.

Where do you see the company/organization in the upcoming years?

What do you feel candidates need to know about the company before applying?

Our success is powered by our people. Plain and simple. Their dedication and passion for empowering customers to accomplish more is what drives our continued industry leadership. Our integrated, global team of employees and dedicated dealers work together to deliver the best products and services; making lives, businesses and communities better and stronger.

Bobcat Company is both an employer and partner of choice, and we pride ourselves in attracting, retaining and developing top-tier talent and dealers to drive our mission forward.

Company info
North Dakota
United States

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