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Retail Business Manager

Doosan Bobcat North America
West Fargo, ND
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Job Type
Full Time

Job Details

Job Information

The Retail Business Manager has the responsibility to expand and evolve Doosan Bobcat’s image through direct-to-customer brand extension initiatives through retail business strategies to include merchandise, licensing, in store purchase displays, and loyalty building initiatives. With direct management of retail focused agencies of record and collaboration across the business; this role extends to managing relationships with third-party retailers, rental houses, and facility branding. Your influence will be critical in fostering collaboration opportunities and developing retail strategies to extend the brand through new initiatives.

Available locations: West Fargo, ND; Bismarck, ND; Minneapolis, MN; Statesville, NC

Role & Responsibility

Retail Strategy Development
  • Develop and manage integrated retail strategies to include digital and in-store experiences, loyalty building initiatives and growth opportunities.
  • Manage and evolve the facility branding program, identifying growth strategies for increasing engagement and participation in current program. 
  • Own relationship with facility branding agency to identify and establish opportunities to expand existing product offerings while maintaining brand compliance, and appropriate retail market approach.
  • Manage relationships with third-party retailers (big box, rental), including negotiations, contract agreements, and ensuring a seamless and strategic retail experience. 
  • Build recommendations for the design and implementation of purchase displays and planograms for optimal in-store product visibility and customer engagement, ensuring consistency with the Bobcat brand and optimizing customer experience.
  • Offer support to the business to ensure employees, customers and dealers have access to the right tools for branded merchandise; staying informed on emerging trends and best-in-class offerings to ensure a premium customer experience.

Merchandising & Licensing Program Alignment
  • Manage and execute the promotional products merchandise program, develop reporting structure and growth opportunities through internal and dealer promotional strategies.
  • Own relationship with our merchandising agency to identify and establish opportunities to expand the brand into new product offerings while maintaining brand compliance, and appropriate retail market approach.
  • Develop and execute growth strategies, working toward global alignment for merchandising efficiencies, brand consistency and market appeal.
  • Align all product extensions with regional legal teams to develop ideal state of process and system for routing and approving new opportunities while managing existing partners.
  • Ensure compliance with brand standards and legal requirements with all product extensions.

Global Alignment & Collaboration
  • Develop reporting cadence and global updates for all stakeholders on retail progress. 
  • Ensure retail strategies have global consideration, aligned when possible, considering regional variations and market dynamics.
  • Explore collaboration opportunities both internally and externally to support the overall retail ecosystem, providing insights for new deals and channels, particularly in the retail space.
  • Ensure all retail business initiatives align with brand guidelines, maintaining the integrity of the brand.
  • Partner with legal teams to ensure accurate trademark and registration is in place, proactively working together to include review of contracts for business alignment, and routing contracts to appropriate parties for approval. 
  • Develop and manage budgets, forecasting & reporting related to merchandise and licensing activities. Analyze sales data, track performance metrics, and provide regular reports to evaluate the success of initiatives.

Leadership and Team Development:
  • Foster a positive and collaborative team culture.
  • Provide guidance, mentorship, and coaching to team members for professional growth.
  • Identify and nurture talent within the team.
  • Set clear performance expectations and goals for team members.
  • Allocate resources effectively to ensure the successful completion of projects.
  • Develop and implement staffing plans to meet project and organizational objectives.
  • Strategically assign tasks based on team members' strengths and expertise.

Job Requirement

  • Bachelor’s degree in Business, Marketing, Retail Management or a related field.
  • 7+ years’ experience with proven results in retail, merchandise, licensing industry, facility branding, customer loyalty programs, preferably in a global setting.
  • Excellent negotiation and communication skills and experience with third-party retailer relationships.
  • Understanding of retail industry: planograms, purchase displays, and facility branding.
  • Knowledge of the equipment manufacturing industry and its retail dynamics.
  • Understand the business structure, identify key partners, and engage in key corporate communication. 
  • Proven ability to interact with and influence internal and external stakeholders, relates well to all individuals, inside and outside the organization; builds appropriate rapport across all audiences.
  • Proven ability to independently resolve problems in an effective, diplomatic manner.
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
  • Experience building and managing high-performing teams to deliver outstanding results, meeting timelines, holding accountability and performance management responsibilities.
  • Creates a climate in which people want to do their best; can motivate and empower individuals; invites input, shares ownership and visibility. 
  • Provides clear direction; sets stretch objectives; distributes workload appropriately; establishes well-planned and organized expectations, processes, and results.  
  • Global Breadth – North America primary; Global secondary
  • Travel: up to 20% travel domestic and abroad.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. 

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

Beware of Fraudulent Job Offers and Solicitations

Any legitimate job offer will be preceded by an official selection process.

Nearest Major Market: Fargo


Our people power our progress. Keeping our company moving forward means empowering employees with opportunities to grow and the resources necessary to be happy, healthy and productive. That’s why we offer our people a competitive and comprehensive benefits package. Here, you’ll enjoy full health coverage, paid time off, income protection, employee discounts on certain consumer goods, tuition reimbursement and more.

How do different cultures play a part in your organization?

Our North American headquarters is located in North Dakota, where we started the compact equipment industry. But our locations span the entire globe – dealers, manufacturing facilities and corporate offices – where innovation is driven forward worldwide. To continue expanding our reach, we’ve opened the Global Collaboration Center in the heart of downtown Minneapolis.

What skills, education, and experiences does your ideal candidate(s) have?

•Education Required: High School Diploma or Equivalent
•These are entry level opportunities
•Must be able to follow established methods and procedures and perform work accordingly. Must have the ability to work rapidly and under time pressure for extended periods of time in order to meet build requirements. Must possess the ability to read build sheets and blueprints.
•The ability to communicate with supervisors and fellow workers in both written and verbal forms at a level normally acquired through the completion of a high school diploma or GED is required.
•Job specific skills, techniques and safe work and equipment operating practices are learned through on-the-job and classroom training. General instructions are given on recurring duties, operations and assignments; detailed instructions are given on new duties, operations and assignments.

How would you describe the company leadership/team management? Our employees are the driving force behind our brand. We cultivate an environment where they feel valued and build their career while working for an industry leader. Career opportunities include positions in our corporate offices and manufacturing facilities. We also have a highly-competitive internship and co-op program. Your opportunity to contribute to the future of the compact equipment industry is right here.

Where do you see the company/organization in the upcoming years?

What do you feel candidates need to know about the company before applying?

Our success is powered by our people. Plain and simple. Their dedication and passion for empowering customers to accomplish more is what drives our continued industry leadership. Our integrated, global team of employees and dedicated dealers work together to deliver the best products and services; making lives, businesses and communities better and stronger.

Bobcat Company is both an employer and partner of choice, and we pride ourselves in attracting, retaining and developing top-tier talent and dealers to drive our mission forward.

Company info
North Dakota

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