Marketing & Public Relations Associate @ WITC New Richmond Campus

Shell Lake, WI
Aug 06, 2017

Posting Number:

Position Title:
Marketing & Public Relations Associate @ WITC New Richmond Campus

Position Type:
Office & Technical Support

New Richmond

Marketing & Recruitment

Position Overview

The Marketing and Public Relations Associate promotes programs, campus events and successes throughout the community, and implements activities in accordance with The College marketing and enrollment management plan. This position is a member of the Collegewide marketing team, helping develop and provide support for Collegewide initiatives as directed.

The Marketing & Public Relations Associate reports to the Director, Marketing.

Required Core Abilities:

WITC seeks to employ individuals with talent, commitment, enthusiasm, strong interpersonal skills and the ability to:
-Assess own learning and progress toward established personal and professional goals.
-Demonstrate creativity, critical thinking, and problem-solving skills.
-Communicate effectively in personal and group settings.
-Contribute to a diverse, respectful, and inclusive working and learning environment.
-Effect change and demonstrate flexibility and positive leadership.
-Acquire and apply technology to working and learning.


1. Two years post-secondary education/training plus two years related work experience totaling four years. Two years experience in media-related field desirable.
2. Proven project management experience (client and vendor communication, project scoping, resource allocation, timeline, budgets, etc.)
3. Excellent written, verbal, interviewing, presentation and team skills.
4. Demonstrated ability to recognize news value and good judgment in providing news and public information to the media and public.
5. Demonstrated experience executing creative marketing campaigns.
6. Demonstrated skill and ability in the use of computer software applications (email,
Microsoft Office).
7. Proven ability in creating promotional materials with desktop publishing software such as InDesign and PhotoShop.
8. Strong writing background in a variety of styles and formats (e.g., promotional writing, publicity writing, correspondence, special projects, marketing plans, etc.)
9. Proven effectiveness working within an organization and representing that organization in the community.
10. Ability to obtain drivers license and insurance coverage in accordance with College policy.

Physical Demands:

Typical office/campus environment.

Job Description

Operational Effectiveness

  • Manage and coordinate marketing and public relations activities on campus.
  • Serve as public information officer for the campus as needed.
  • Implement Collegewide and campus strategic marketing plan, including media selection, public service announcements and news releases at the regional level. Ensure consistency with college brand and image.
  • Coordinate general, program and course marketing projects from conception to completion, including production and analysis.
  • Create promotional materials (e.g., ads, flyers and postcards) for general branding, program marketing and event promotion.
  • Update social media to promote campus programs and events.
  • Manage campus marketing budgets, including traditional and non-traditional media, print production, promotional items and special events.
  • Coordinate campus photography, as well as radio, TV, and video production.
  • Monitor internal and external communication to include written and visual (style guide and brand.)
  • Coordinate and/or conduct market research with target markets.
  • Serve as liaison for website content, infrastructure and design.
  • Schedule and coordinate public events to promote WITC, assist with campus events, and provide promotional materials and advertising for special events.
  • Provide WITC Foundation support as needed (e.g., creative, marketing and photography)


  • Collaborate with peers on the Collegewide marketing team, campus team, campus leadership teams and event planning committees. Participate in other Collegewide committees and task forces as assigned.
  • Develop and maintain relationships with local media and serve as a point-of-contact for media agencies.
  • Develop and maintain community partnerships and vendor communication.

Posting Date:

Testing Date:

Testing Time:

Testing Place:
No applicant testing required for this position.

Closing Date

Open Until Filled

Special Instructions to Applicants:

Your application will be considered complete when we have received a completed online application, a cover letter addressing all of the qualifications for this position, and a resume. Original or copies of official or unofficial college transcripts will also be helpful in our determining who the best candidates are to be interviewed. Please note that original transcripts will be required prior to any job offer being made. If you have any questions on the transcript requirements, Human Resources can be contacted via email at
Please mail transcripts, if unable to scan, to Human Resources:
505 Pine Ridge Drive
Shell Lake WI 54871

Please note: the College reserves the right to extend time limits or re-initiate the recruitment/selection process at any point.

Weeks per year
52 weeks per year

Hours per week
37.5 hours per week

Salary Hiring Range

$15.28 – $16.46 hourly

Benefit Information

Health Insurance
Flexible Spending Account
Dental Insurance
Vision Insurance
Long Term Disability Insurance
Wisconsin Retirement
Personal Leave
Sick Leave – Personal and Family
Life/AD&D Insurance
Professional Development
403b Tax Sheltered Annuity/Match

More detailed information online at

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