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Chief Digital Marketing Officer

Employer
Forum Communications Company
Location
Fargo, North Dakota
Salary
Depends on Experience

Job Details

Forum Communications seeks to create a new position, Chief Digital Marketing Officer, which will assist the CEO in a transformation to a digital customer-centric organization.

The CDMO will develop and lead a new marketing organization, and create a digital product team concentrating on our newly enhanced digital products. This role will propel the development of our growing audience and create a scalable new revenue stream of paying digital subscribers. You must be obsessed with the customer, be able to influence the organization to do the same and will lead the development of the ever-changing marketing approaches and technologies to react to consumer behaviors.

Strong focus on defining the customer journey from all phases of the buying cycle will also be a high priority. This position will work closely with all facets of our organization including news, featured content, advertising, circulation, technology, and operations.

Primary duties include:

  • Direct the development of the digital and customer-centric strategy.
  • Develop an ongoing marketing strategy that emphasizes all aspects of the customer experience through the buying funnel.
  • Work with team members to clearly outline ongoing retention strategy and tactics.
  • Drive acquisition strategy of customers
  • Optimize customer experience on all levels of interaction.
  • Suggest, collaborate, and implement change based on dynamic market conditions.
  • Establish, track, and report on Key Performance Indicators using Google Analytics and other analytical tools as available.
  • Identify content trends and audience engagement signals.
  • Work closely with the customer service team to understand customer needs.
  • Monitor user sentiment to further define marketing strategy.
  • Develop newsletter strategy to attract and retain subscribers.

Requirements:

  • Minimum of 10 years experience in a digital marketing leadership role.
  • Experience with transformation and tactical digital experience.
  • Must be a highly motivated self-starter.
  • Obsession with the customer.
  • Ability to develop new revenue streams.
  • Deep knowledge of the digital landscape.
  • The ability to interact successfully in a cross-functional team setting is required.
  • Knowledge of human resource/supervisory rules and policies.
  • Excellent people management and leadership skills.
  • Must possess a valid driver’s license and a driving record that is insurable by the company.
  • Must carry an acceptable level of vehicle insurance as required by the company.

Company

At Forum Communications Company, our legacy is deeply rooted in harnessing the power of communication to connect and inform people in the communities we serve. Since 1917, everything we do is driven by creating and sharing information, ideas and insights.

Today, we’re a leading media and technology company that’s home to a family of people whose passion and purpose is fueled by collaboration and innovation. We believe in supporting each other, working hard towards common goals and having fun.

Come for the perks: Excellent employee culture, competitive pay, comprehensive benefits package, generous paid time off (PTO), paid holidays and paid time off for birthday, 401(k), company-paid volunteer time, health and wellness initiatives, paid parental and pregnancy disability leave. 

Stay for the people: Family-owned and operated since 1917, development and growth opportunities, inclusive and creative culture, safe working environment, employees of all ages and backgrounds, positive collaboration.

Do what you love and you will never work a day in your life. 

Company info
Telephone
701-241-5564
Location
101 5th St N
Fargo
ND
58102
US

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