Marketing Manager
- Employer
- Doosan Bobcat North America
- Location
- West Fargo, ND
- Salary
- Join our team!
View more
- Industry
- Marketing and Advertising
- Role
- Manager
- Job Type
- Long-Term
- Hours
- Full Time
Job Details
Job Information
The Marketing Manager is responsible for using key market knowledge to execute communication and promotional tactics, allowing our customers to identify and differentiate product and channel advantages over the competition. This position leads the campaign planning process, develops and executes promotional materials and tactics which maximize return on investment and are consistent with the brand, annual operating plan and segmentation strategies.
This position manages a multi-million annual marketing budget; leads multiple agency staff in the development and execution of their annual marketing strategy; and partners with marketing, sales, aftermarket and other business functions to lead strategic marketing efforts in their respective areas. This position is both internal and customer facing and is responsible for moving others to action without direct responsibility for them.
Role & Responsibility
Customer Value Proposition
- Guide the development of features, benefits, application and results to the customer for the brand, products and channel support services.
Marketing Materials
- Develop and drive Bobcat and Doosan’s overall marketing materials strategy, including development of literature, brochures and multi-media.
Public Relations
- Executes the public relations strategy for Bobcat and Doosan brands.
- Appropriately represent Bobcat in in-person and on-camera interviews.
Budget Management
- Successful development and management of marketing and advertising budgets in excess of $5 million annually.
Data Analysis and Management
- Use marketing analytics to drive and maximize marketing communication efforts.
- Analyze retails and industry data to identify sales trends and conduct marketing planning and development.
Creative Planning and Execution
- Lead development and execution of creative, including planning and execution of photo, video and other related efforts.
Marketing Campaign Strategy & Process
- Develop and execute promotional campaigns, materials and tactics.
- Create and execute annual marketing plan.
- Lead multi-agency teams in development and delivery of marketing tools and processes.
Job Requirement
- Education Required: Bachelor's Degree in Business Administration, Marketing, Communications, or related field.
- Experience Required: 7>10 years.
- Travel Required: 10 - 25%.
- Background in marketing to the HOWA (Homeowners with Acreage) required.
- Must have or can obtain a Commercial Driver’s License (CDL).
- Background in the manufacturing industry and product operation is strongly preferred.
- Demonstrate intimate knowledge of how to identify and leverage customer tendencies, unmet needs, product differentiators, and the strengths of the competition.
- Demonstrate strong leadership, interpersonal and persuasive skills.
- Experience developing and delivering marketing collateral.
- Demonstrated exceptional decision-making capabilities and capable of self-direction.
- Demonstrated strong financial acumen.
- Knowledge and understanding of marketing principles and strategies.
- Demonstrated strong project management experience.
- Analytic capabilities.
The world-renowned brands that make up Doosan Bobcat produce industry-leading compact and heavy construction equipment, attachments, air compressors, lighting systems, generators and articulated dump trucks. Doosan Bobcat is a part of the Doosan Group, which employs 43,000 people in 38 countries worldwide. With people at the core of who we are, we believe the growth of our people will lead to the continued growth and success of our world-class company. Our team of dedicated employees is the backbone that allows us to provide construction equipment solutions that help our customers build the world of tomorrow. Wherever you find us, you’ll hear the sounds of progress, see the results of our people and feel the rhythm of transformation in everything we do.
Doosan is committed to a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-476-4263.
Nearest Major Market: Fargo
Company
Our people power our progress. Keeping our company moving forward means empowering employees with opportunities to grow and the resources necessary to be happy, healthy and productive. That’s why we offer our people a competitive and comprehensive benefits package. Here, you’ll enjoy full health coverage, paid time off, income protection, employee discounts on certain consumer goods, tuition reimbursement and more.
How do different cultures play a part in your organization?
Our North American headquarters is located in North Dakota, where we started the compact equipment industry. But our locations span the entire globe – dealers, manufacturing facilities and corporate offices – where innovation is driven forward worldwide. To continue expanding our reach, we’ve opened the Global Collaboration Center in the heart of downtown Minneapolis.
What skills, education, and experiences does your ideal candidate(s) have?
•Education Required: High School Diploma or Equivalent
•These are entry level opportunities
•Must be able to follow established methods and procedures and perform work accordingly. Must have the ability to work rapidly and under time pressure for extended periods of time in order to meet build requirements. Must possess the ability to read build sheets and blueprints.
•The ability to communicate with supervisors and fellow workers in both written and verbal forms at a level normally acquired through the completion of a high school diploma or GED is required.
•Job specific skills, techniques and safe work and equipment operating practices are learned through on-the-job and classroom training. General instructions are given on recurring duties, operations and assignments; detailed instructions are given on new duties, operations and assignments.
How would you describe the company leadership/team management? Our employees are the driving force behind our brand. We cultivate an environment where they feel valued and build their career while working for an industry leader. Career opportunities include positions in our corporate offices and manufacturing facilities. We also have a highly-competitive internship and co-op program. Your opportunity to contribute to the future of the compact equipment industry is right here.
Where do you see the company/organization in the upcoming years? https://www.bobcat.com/company-info/next-is-now
What do you feel candidates need to know about the company before applying?
Our success is powered by our people. Plain and simple. Their dedication and passion for empowering customers to accomplish more is what drives our continued industry leadership. Our integrated, global team of employees and dedicated dealers work together to deliver the best products and services; making lives, businesses and communities better and stronger.
Bobcat Company is both an employer and partner of choice, and we pride ourselves in attracting, retaining and developing top-tier talent and dealers to drive our mission forward.
- Website
- https://www.bobcat.com/na/en/company/careers
- Location
-
North Dakota
United States
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