Marketing Manager

Job you will do

Typical Day in the Life

A typical day as an Marketing Manager may include the following:

• Oversees and responsible for driving, tracking, and reporting on leads and lead generation activities.
• Oversees marketing plan and budget to include the tracking, analysis and reporting on the effectiveness of marketing requests and campaigns.
• Provides leadership and direction to marketing team members to execute projects and initiatives approved in the marketing plan.
• Works closely with practice areas to create and execute practice specific plans and materials.
• Assists in creation and execution of content pieces and digital marketing activities.
• Assists in the creation, execution and oversight of paid search and paid social campaigns.
• Manages and oversees email marketing efforts.
• Manages, tracks, and oversees vendor co-marketing fund processes.
• Collaborates with software and hardware marketing vendors as it relates to marketing initiatives.
• Maintains relationships with determined target market associations, organizations and publications.
• Assists practice areas with event management and coordination from start to finish, including target audience and objectives, invitations, marketing collateral, and on-site logistics.
• Collaborates with firm marketing and Office Marketing Coordinators, Industry Marketing Managers and other internal departments on various joint initiatives including web and social media initiatives and lead generation.

 

Who You Are

• You have a Bachelor's Degree in Marketing, Communications or a related field.
• You have 8+ years of marketing related experience, preferably in a business to business (B2B) environment.
• You have managed a team of Marketing professionals and have proven demonstrated ability to generate leads in relevant field.
• You have experience managing multiple marketing projects or events of varying degrees of detail and complexity.
• You have experience in managing the strategy, execution, and optimization of paid search/ SEM, display advertising, paid social and other top of funnel and retargeting programs.
• You have overseen the groups website, blogs, and SEO tactics.
• You have provided metrics and analysis to managers and colleagues on performance of digital campaigns and activities.
• You are proficienct with CRM systems, email marketing systems such as Pardot.

 

Must be authorized to work in the United States permanently without the requirement of sponsorship at any point in the future.

 

What to Expect Next

We'll be in touch! If you look like the right fit for our position, one of our recruiters will be reaching out to schedule a phone interview with you to learn more about your career interests and goals. In the meantime, we encourage you to check us out on Facebook, Twitter, Instagram, Pinterest or our About Us page.

 

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About the team

Who We Are

Eide Bailly provides clients across the nation with core tax and audit services, in addition to our expanded specialty services offerings, including technology consulting. At Eide Bailly Technology Consulting (EBTC), we trust there is a better way -- a better way to do business and a better way to realize the extraordinary potential in the marketplace today. We bring our knowledge, passion and experience to transform the way organizations are doing business, through collaboration with our clients and the leveraging of technology, to drive business forward. Our strategic technology services and solutions, from enterprise resource planning (ERP) and customer relationship management (CRM) to platform support, turn business challenges into opportunities for growth.

 

Why You'll Love Working Here

At EBTC our business is about making our clients' businesses better. Our driving force motivating each and every engagement is to understand our clients' needs and to discover the best-fit solutions that will yield valuable results for their business. What makes us different -- and why our clients choose to work with us -- is our proactive, consultative approach to technology and our incredible team.

By far, our people make our business, and our culture cultivates and attracts the industry's leading talent.

We promote a happy workplace by making work-life balance a daily practice and actively engaging in the communities we serve. Our dedication to service is showcased in our Firm's charitable donation match and focus on encouraging staff to volunteer their time to causes close to them. We also support living healthier lifestyles by offering additional perks like a Wellness Benefit to be spent on fitness-related purchases every year. These are just some of the reasons why we remain an employer of choice for today's top talent.