Marketplace Manager (Fargo)

Summary: Swanson Health is seeking a Marketplace Manager to lead the implementation and ongoing management of multiple online channels and marketplaces including, Amazon (U.S. and Canada), Walmart, Jet and eBay. The Marketplace Manager will play a critical role in revenue acceleration and growing this strategic ecommerce channel.

The ideal candidate will demonstrate a hands-on, entrepreneurial approach and be unafraid to tackle new challenges. Successful candidates will be results driven with a strong focus on sales and margin growth and think creatively to overcome the dynamic challenges of the channel.

Essential Responsibilities:

Track KPIs and actively manage daily performance to grow existing marketplace sales.

Analyze data and produce reports related to sales trends and marketplace performance.

Partner with the paid media team to inform advertising investments to grow revenue.

Partner with the merchandising and procurement teams to forecast inventory needs.

Help prepare requests for shipments and track through to receipt at Amazon, et al.

Ensure active items in the catalog are continuously available for sale, troubleshoot ASIN/SKUs issues and submit/follow-up on cases to quickly resolve sales impediments.

Partner with analytics to plan and implement pricing changes to maximize buy box win rates and balance competitiveness with sales and profit.

Partner with the internal brand team to develop and implement SEO-optimized on-page product copy and brand images; optimize listings for conversion.

Implement strategies to grow revenue - e.g. multipack listings; promotions, deals, and coupons; and participation in key selling events like Prime Day.

Gather and share channel intel, including competitive research and platform changes.

Support Subscribe & Save and other key programs.

Support the expansion of domestic marketplace programs internationally.

Support new marketplaces as they gain relevance to Swanson Health.

Maintain a positive and professional working relationship with peers, management, and support resources, with constant commitment to teamwork and customer service.

Present a professional image of SHP in all conduct with internal and external contacts.

Competencies Required:

• Working knowledge of search engine marketing and bid-based digital marketing platforms like Amazon Sponsored Listings and Google Adwords.
• Experience buying or selling items on Amazon or eBay.
• Strong analytical and reporting skills. Ability to independently learn new systems.
• Ability to be self-directed and collaborate in functional team environment.
• Effective written and verbal communication ability with keen attention to detail.
• Solid understanding of HTML, CSS and modern web standards.
• Effective planning and time management skills.
• Fundamental proficiency in Microsoft office programs like Word, Excel, PowerPoint, etc.
• Familiarity with Adobe or Google Analytics or similar analytics and reporting tools.
  

Supervisory Responsibilities: This position has no supervisory responsibilities.
Education and Experience Required: Bachelor's Degree in marketing, business, or related field and a minimum of 2-3 years of digital marketing experience. Or an equivalent combination of education and experience sufficient to successfully perform the essential responsibilities and duties of the job as listed above.
Equipment and Software Used:

• Amazon Seller Central and marketplace administration portals (eBay, Jet, Walmart)
• JIRA, Wrike and other project management tools