Search Engine Marketing Internship

Digi-Key History
Digi-Key is one of the fastest growing distributors of electronic components in the world. Since its founding in 1972, Digi-Key has been committed to offering the broadest selection of in-stock electronic components, as well as providing the best service possible to its customers, aiding engineers through the entire design process, from Prototype to Production. This has led the company to be highly ranked year after year in industry surveys in North America as well as Europe and Asia, in categories covering such facets of business as availability of products, speed of service, responsiveness to problems, and more.

Schedule
Monday - Friday 8:30am - 5:00pm

Summer Internship (May - August)


Position Overview
The Search team is responsible for driving traffic and visibility to Digi-Key's website from search engines through both paid and unpaid efforts. The Search Engine Marketing Intern is responsible for analyzing, optimizing, and the reporting of internet marketing campaigns and research activities.

Responsibilities

Must be able to...

• Update SEO specs and perform backlink analysis on live content where needed
• Handle day-to-day paid search campaign management including ad copy testing and campaign optimizations
• Increase website traffic, engagement and sales conversions
• Analyze data from multiple sources to best optimize campaigns

Other Typical Tasks...

• Take notes and help execute activities that results from Search Engine Marketing efforts
• Participate in administrative staff meetings and attend other meetings and seminars
• Take on additional responsibilities from the Search Engine Marketing Team Lead

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Required Knowledge, Skills and Experience

Minimum/Essential Qualifications:

• High School diploma or equivalent
• Currently enrolled as an undergrad student working towards a degree in Marketing, Business, Math, Finance or similar area of study or equivalent, relevant work experience
• Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
• Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body
• Must demonstrate the following behavioral competencies: attention to detail, communication proficiency, customer/client focus, ethical conduct, initiative, manages execution, marketing capacity, personal effectiveness/credibility, positive attitude, problem solving/analysis, professionalism, project management, time management and thoroughness

Preferred Qualifications:

• Knowledge of backlink strategies and SEO-friendly writing techniques
• Knowledge in the following tools/systems: Google AdWords, Bing Ads, Yahoo Japan, Baidu, Naver, 360, Bid Management Tool Experience, Excel & PPT, and Analytics - GA
• Google AdWords certification

Benefits